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First Horizon FHN Wholesale — Advertising and public relations

Other segment segments

Corporate
$17M+41.7%
Commercial, Consumer & Wealth
$0-100%

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Other financials

Income statement

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Revenue$887.0M+6.9%
Net income$270.0M+12.0%
EPS (diluted)$0.54+20.0%

Balance sheet

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Total debt$4.3B-10.0%
Total equity$9.2B+2.3%
Total assets$84.4B+2.9%

Cash flow

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Operating cash flow$585.0M+605%
CapEx$19.0M+111%
Free cash flow$566.0M+665%

Valuation

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Market cap$12.42B+14.0%
P/E11.8×-1.2×
P/S3.5×+0.1×

Profitability

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Net margin29.9%+3.6pp
FCF margin30.4%

Returns & leverage

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Return on equity11.6%+2.1pp
Debt / equity0.5×-0.1×

Where this comes from

Reported directly by First Horizon in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: First Horizon’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000036966-26-000155
(Dollars in millions)Commercial, Consumer & WealthWholesaleCorporateConsolidated
Net occupancy expense1921536
Operations services461626
Legal and professional fees311418
Advertising and public relations1717
Deposit insurance expense1212
Equipment expense3811
Amortization of intangible assets88
Other expense1693560

Item 1. [Financial Statements](#i5fa0e3cbccce46a9bbf1ea1c199d896c_28)

FAQ

What is First Horizon's wholesale — advertising and public relations?
First Horizon (FHN) reported wholesale — advertising and public relations of $0 in Q2 2026.
What is the long-term trend for First Horizon's wholesale — advertising and public relations?
Over 3 years (2022 to 2025), First Horizon's wholesale — advertising and public relations has grown at a 0.0% compound annual growth rate (CAGR), from $1M to $1M.
What does wholesale — advertising and public relations mean?
Marketing and promotional expenditures incurred by the Wholesale banking segment to acquire new clients and enhance brand visibility. This includes costs for campaigns, events, and corporate communications targeted at wholesale banking customers.

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