What does studios — advertising and marketing mean?

This metric measures the expenditures dedicated to promoting and marketing the Studios segment's content to audiences. It includes costs for theatrical releases, streaming platform launches, and brand awareness campaigns.

Paramount Skydance Corporation (PSKY) Studios — Advertising and marketing

Screener

Other segment segments

Direct-to-Consumer

$315M-7.6%

TV Media

$80M-47.7%

Similar metrics at other companies

MCSTheatres — Advertising and marketing

$1.58M-12.2%

TDOCBetterHelp — Advertising and marketing

$111.71M-16.8%

CHWYReportable Segment — Advertising and marketing

$206.1M+6.3%

CURIReportable Segment — Advertising and marketing

$3.52M+19.8%

MAPayment Solutions — Advertising and marketing

$217M+1.9%

MCSHotels/Resorts — Advertising and marketing

$5.16M+7.4%

Other financials

Income statement

See full

Revenue$7.3B+2.2%

Operating income$616.0M+12.0%

Net income$168.0M+10.5%

EPS (diluted)$0.15-31.8%

Balance sheet

See full

Cash & equivalents$1.9B—

Total debt$16.6B—

Total equity$11.7B—

Total assets$44.5B—

Cash flow

See full

Operating cash flow$185.0M+2.8%

CapEx$89.0M+56.1%

Free cash flow$96.0M-22.0%

Valuation

See full

Market cap$9.83B+44.0%

Enterprise value$24.48B—

P/S0.3×—

Profitability

See full

Operating margin4.3%—

Net margin-1.3%-1.9pp

FCF margin0.5%—

Returns & leverage

See full

Return on equity-3.3%—

Debt / equity1.4×—

Current ratio1.1×—

Where this comes from

Reported directly by Paramount Skydance Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Paramount Skydance Corporation’s 10-Q, filed May 4, 2026. Open the filing →

Filed: May 4, 2026, 5:17 PM EDT
Fiscal quarter: Q1 FY2026
Calendar quarter: Q1 2026
Accession: 0002041610-26-000026

FAQ

What is Paramount Skydance Corporation's studios — advertising and marketing?: Paramount Skydance Corporation (PSKY) reported studios — advertising and marketing of $100M in Q1 2026.
What does studios — advertising and marketing mean?: This metric measures the expenditures dedicated to promoting and marketing the Studios segment's content to audiences. It includes costs for theatrical releases, streaming platform launches, and brand awareness campaigns.