What is PSKY's studios — advertising and marketing?

PSKY (PSKY) reported studios — advertising and marketing of $100M in Q1 2026.

What does studios — advertising and marketing mean?

The amount spent on marketing and advertising to promote the studio's content.

How do you interpret studios — advertising and marketing?

Higher spending typically correlates with major content launches, while lower spending may indicate a focus on organic growth or reduced promotional activity.

How does studios — advertising and marketing compare across companies?

Standard selling, general, and administrative expense category for media production firms.

PSKY PSKY Studios — Advertising and marketing

Other segment segments

Direct-to-Consumer

$315M-7.6%

TV Media

$80M-47.7%

Similar metrics at other companies

WBDStudios — Marketing expense

$275M+9.1%

WBDStudios — Content expense

$1.6B+19.7%

WBDStudios — Consulting fees and other accruals and adjustments

-$6M—

HASEntertainment — Advertising

$0-100%

WBDStudios — Personnel expense

$251M+9.1%

CMC

CMCSVTotal Studios Segment — Programming and production

——

Other financials

Income statement

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Revenue$7.3B+2.2%

Operating income$616.0M+12.0%

Net income$168.0M+10.5%

EPS (diluted)$0.15-31.8%

Balance sheet

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Cash & equivalents$1.9B—

Total debt$16.6B—

Total equity$11.7B—

Total assets$44.5B—

Cash flow

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Operating cash flow$185.0M+2.8%

CapEx$89.0M+56.1%

Free cash flow$96.0M-22.0%

Valuation

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Market cap$11.12B—

Enterprise value$25.78B—

P/S0.3×—

Profitability

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Operating margin4.3%—

Net margin-1.3%-1.9pp

FCF margin0.5%—

Returns & leverage

See full

Return on equity-3.3%—

Debt / equity1.4×—

Current ratio1.1×—

Where this comes from

Reported directly by PSKY in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: PSKY’s 10-Q, filed May 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PSKY's studios — advertising and marketing?: PSKY (PSKY) reported studios — advertising and marketing of $100M in Q1 2026.
What does studios — advertising and marketing mean?: The amount spent on marketing and advertising to promote the studio's content.
How do you interpret studios — advertising and marketing?: Higher spending typically correlates with major content launches, while lower spending may indicate a focus on organic growth or reduced promotional activity.
How does studios — advertising and marketing compare across companies?: Standard selling, general, and administrative expense category for media production firms.