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PSKY PSKY TV Media — Advertising and marketing

Other segment segments

Direct-to-Consumer
$315M-7.6%
Studios
$100M—

Similar metrics at other companies

Warner Bros. Discovery, Inc. logo
WBDStudios — Marketing expense
$275M+9.1%
Hasbro logo
HASEntertainment — Advertising
$0-100%
Fox Corporation logo
FOXATelevision — Operating Costs and Expenses
$1.74B-26.4%
New York Times logo
NYTNYTG — Sales and marketing
$62.57M+14.9%
New York Times logo
NYTThe Athletic — Sales and marketing
$6.6M-3.6%
CMC
CMCSVTotal Media Segment — Programming and production
——

Other financials

Income statement

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Revenue$7.3B+2.2%
Operating income$616.0M+12.0%
Net income$168.0M+10.5%
EPS (diluted)$0.15-31.8%

Balance sheet

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Cash & equivalents$1.9B—
Total debt$16.6B—
Total equity$11.7B—
Total assets$44.5B—

Cash flow

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Operating cash flow$185.0M+2.8%
CapEx$89.0M+56.1%
Free cash flow$96.0M-22.0%

Valuation

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Market cap$11.12B—
Enterprise value$25.78B—
P/S0.3×—

Profitability

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Operating margin4.3%—
Net margin-1.3%-1.9pp
FCF margin0.5%—

Returns & leverage

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Return on equity-3.3%—
Debt / equity1.4×—
Current ratio1.1×—

Where this comes from

Reported directly by PSKY in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: PSKY’s 10-Q, filed May 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PSKY's TV media — advertising and marketing?
PSKY (PSKY) reported TV media — advertising and marketing of $80M in Q1 2026.
How has PSKY's TV media — advertising and marketing changed year-over-year?
PSKY's TV media — advertising and marketing decreased by 47.7% year-over-year, from $153M to $80M.
What does TV media — advertising and marketing mean?
Total spending on marketing and advertising to support the TV Media segment.
How do you interpret TV media — advertising and marketing?
Higher spending may indicate a push for market share or new content launches, while lower spending may indicate cost-cutting or organic brand strength.
How does TV media — advertising and marketing compare across companies?
Standard operating expense for media segments focused on audience acquisition.