PSKY PSKY Direct-to-Consumer — Advertising and marketing

Other segment segments

Similar metrics at other companies

RKTDirect to Consumer — Marketing and advertising expenses

$195M-8.5%

DECKDirect-to-Consumer — CapEx

$7.02M+41.8%

DECKDirectto Consumer — PP&E Additions

$4.95M+66.7%

RKTDirect to Consumer — Other expenses

$64M+82.9%

GLDirect to Consumer — Capitalizations

$38.98M+4.9%

LULUDirect To Consumer — Paymentsto Acquire Property Plantand Equipment Including Franchises

$1.61M-67.8%

Questions, answered.

What is PSKY's direct-to-consumer — advertising and marketing?

PSKY (PSKY) reported direct-to-consumer — advertising and marketing of $315M in Q1 2026.

How has PSKY's direct-to-consumer — advertising and marketing changed year-over-year?

PSKY's direct-to-consumer — advertising and marketing decreased by 7.6% year-over-year, from $341M to $315M.

What does direct-to-consumer — advertising and marketing mean?

Marketing and advertising spend focused on the direct-to-consumer segment.

How do you interpret direct-to-consumer — advertising and marketing?

Higher spending is often required for growth, but excessive spending relative to revenue growth may signal declining marketing efficiency.

How does direct-to-consumer — advertising and marketing compare across companies?

Commonly reported as 'Marketing and Sales' or 'Subscriber Acquisition Costs' by streaming peers.