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Paramount Skydance Corporation PSKY Direct-to-Consumer — Advertising and marketing
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Where this comes from
Reported directly by Paramount Skydance Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Paramount Skydance Corporation’s 10-Q, filed May 4, 2026. Open the filing →
- Filed
- May 4, 2026, 5:17 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0002041610-26-000026
FAQ
- What is Paramount Skydance Corporation's direct-to-consumer — advertising and marketing?
- Paramount Skydance Corporation (PSKY) reported direct-to-consumer — advertising and marketing of $315M in Q1 2026.
- How has Paramount Skydance Corporation's direct-to-consumer — advertising and marketing changed year-over-year?
- Paramount Skydance Corporation's direct-to-consumer — advertising and marketing decreased by 7.6% year-over-year, from $341M to $315M.
- What does direct-to-consumer — advertising and marketing mean?
- Expenditures dedicated to acquiring new subscribers and retaining existing ones through promotional campaigns, digital advertising, and brand awareness initiatives. This is a key driver of customer acquisition cost (CAC) and overall segment growth.
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