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Marcus Corporation MCS Theatres — Advertising and marketing

Other segment segments

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Other financials

Income statement

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Revenue$154.4M+3.8%
Operating income-$19.3M+5.6%
Net income-$15.4M+8.7%
EPS (diluted)-$0.46+8.0%

Balance sheet

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Cash & equivalents$11.2M-5.4%
Total debt$349.9M-9.9%
Total equity$441.2M-0.1%
Total assets$992.1M-2.5%

Cash flow

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Operating cash flow-$15.2M+56.9%
CapEx$6.6M-71.1%
Free cash flow-$21.9M+62.5%

Valuation

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Market cap$719.66M+33.7%
Enterprise value$1.06B+15.7%
P/E50.8×—
P/S0.9×+0.2×

Profitability

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Operating margin2.4%—
Net margin1.9%—
FCF margin7%—

Returns & leverage

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Return on equity3.2%—
Debt / equity0.8×-0.1×
Current ratio0.3×-0.1×

Where this comes from

Reported directly by Marcus Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Marcus Corporation’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Marcus Corporation's theatres — advertising and marketing?
Marcus Corporation (MCS) reported theatres — advertising and marketing of $1.24M in Q1 2026.
How has Marcus Corporation's theatres — advertising and marketing changed year-over-year?
Marcus Corporation's theatres — advertising and marketing increased by 8.0% year-over-year, from $1.14M to $1.24M.
What is the long-term trend for Marcus Corporation's theatres — advertising and marketing?
Over 3 years (2022 to 2025), Marcus Corporation's theatres — advertising and marketing has grown at a 9.4% compound annual growth rate (CAGR), from $5.16M to $6.75M.
What does theatres — advertising and marketing mean?
This captures the total expenditures dedicated to promoting film releases, theatre events, and brand awareness. Monitoring this helps assess the company's investment in customer acquisition and the efficiency of its promotional spend relative to revenue growth.