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Marcus Corporation MCS Theatres — Advertising and marketing
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Where this comes from
Reported directly by Marcus Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Marcus Corporation’s 10-Q, filed July 30, 2026.
- Filed
- Jul 30, 2026, 8:50 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000062234-26-000041
| Line item | Three Months Ended June 30, 2026 / Theatres | Three Months Ended June 30, 2026 / Hotels/Resorts | Three Months Ended June 30, 2026 / Total | Three Months Ended June 30, 2025 / Theatres | Three Months Ended June 30, 2025 / Hotels/Resorts | Three Months Ended June 30, 2025 / Total |
|---|---|---|---|---|---|---|
| Rooms | — | 11,785 | 11,785 | — | 11,086 | 11,086 |
| Theatre concessions | 26,180 | — | 26,180 | 23,337 | — | 23,337 |
| Food and beverage | — | 16,697 | 16,697 | — | 15,656 | 15,656 |
| Advertising and marketing | 1,575 | 5,158 | 6,733 | 1,794 | 4,804 | 6,598 |
| Administrative | 6,369 | 11,527 | 17,896 | 5,852 | 10,817 | 16,669 |
| Depreciation and amortization | 9,699 | 7,268 | 16,967 | 10,455 | 6,746 | 17,201 |
| Rent | 5,811 | 443 | 6,254 | 5,783 | 467 | 6,250 |
| Property taxes | 2,503 | 1,519 | 4,022 | 2,847 | 1,453 | 4,300 |
Item 1. Consolidated Financial Statements (Unaudited):
FAQ
- What is Marcus Corporation's theatres — advertising and marketing?
- Marcus Corporation (MCS) reported theatres — advertising and marketing of $1.58M in Q2 2026.
- How has Marcus Corporation's theatres — advertising and marketing changed year-over-year?
- Marcus Corporation's theatres — advertising and marketing decreased by 12.2% year-over-year, from $1.79M to $1.58M.
- What is the long-term trend for Marcus Corporation's theatres — advertising and marketing?
- Over 3 years (2022 to 2025), Marcus Corporation's theatres — advertising and marketing has grown at a 9.4% compound annual growth rate (CAGR), from $5.16M to $6.75M.
- What does theatres — advertising and marketing mean?
- This captures the total expenditures dedicated to promoting film releases, theatre events, and brand awareness. Monitoring this helps assess the company's investment in customer acquisition and the efficiency of its promotional spend relative to revenue growth.
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