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Chewy CHWY Business Segments — Advertising and marketing
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Where this comes from
Reported directly by Chewy in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Chewy’s 10-Q, filed June 10, 2026.
- Filed
- Jun 10, 2026, 7:30 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-042060
| Line item | 13 Weeks Ended / May 3,2026 | 13 Weeks Ended / May 4,2025 |
|---|---|---|
| Gross profit | 1,011.4 | 923.8 |
| Operating expenses: | ||
| Selling, general and administrative | 676.8 | 653.1 |
| Advertising and marketing | 206.1 | 193.8 |
| Total operating expenses | 882.9 | 846.9 |
| Income from operations | 128.5 | 76.9 |
| Interest and other income, net | 2.8 | 1.0 |
| Income before income tax provision | 131.3 | 77.9 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Chewy's business segments — advertising and marketing?
- Chewy (CHWY) reported business segments — advertising and marketing of $206.1M in Q1 2026.
- How has Chewy's business segments — advertising and marketing changed year-over-year?
- Chewy's business segments — advertising and marketing increased by 6.3% year-over-year, from $193.8M to $206.1M.
- What is the long-term trend for Chewy's business segments — advertising and marketing?
- Over 3 years (2022 to 2025), Chewy's business segments — advertising and marketing has grown at a 8.3% compound annual growth rate (CAGR), from $649.39M to $824.9M.
- What does business segments — advertising and marketing mean?
- Represents the investment in customer acquisition, brand awareness, and promotional campaigns. This is a primary driver of top-line growth and customer retention in the competitive e-commerce landscape.
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