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Funko, Inc. FNKO Business Segments — Advertising and marketing
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Where this comes from
Reported directly by Funko, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Funko, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:34 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001704711-26-000045
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| License and royalty costs | 36,809 | 35,960 | 66,993 | 68,635 |
| Salaries, benefits, incentive and stock compensation | 36,505 | 39,695 | 72,209 | 75,516 |
| Warehouse labor and third-party logistics fees | 7,078 | 7,899 | 14,428 | 17,949 |
| Advertising and marketing | 10,399 | 8,610 | 21,908 | 19,633 |
| Other selling, general and administrative fees | 25,741 | 26,055 | 54,865 | 53,968 |
| Depreciation and amortization | 15,767 | 14,528 | 30,541 | 29,790 |
| Interest and other expense, net | 5,678 | 5,409 | 11,018 | 9,426 |
| Income tax expense | 1,016 | 848 | 4,169 | 1,692 |
Item 1. Financial Statements
FAQ
- What is Funko, Inc.'s business segments — advertising and marketing?
- Funko, Inc. (FNKO) reported business segments — advertising and marketing of $10.4M in Q2 2026.
- How has Funko, Inc.'s business segments — advertising and marketing changed year-over-year?
- Funko, Inc.'s business segments — advertising and marketing increased by 20.8% year-over-year, from $8.61M to $10.4M.
- What is the long-term trend for Funko, Inc.'s business segments — advertising and marketing?
- Over 3 years (2022 to 2025), Funko, Inc.'s business segments — advertising and marketing has grown at a 24.6% compound annual growth rate (CAGR), from $26.67M to $51.55M.
- What does business segments — advertising and marketing mean?
- Represents the expenditures dedicated to promoting products, building brand awareness, and driving consumer engagement within the segment. Analyzing this spend relative to revenue helps evaluate the effectiveness of marketing strategies in sustaining demand.
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