Haverty Furniture Companies HVT Reportable Segment — Advertising and marketing
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Where this comes from
Reported directly by Haverty Furniture Companies in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Haverty Furniture Companies’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Haverty Furniture Companies's reportable segment — advertising and marketing?
- Haverty Furniture Companies (HVT) reported reportable segment — advertising and marketing of $11.56M in Q1 2026.
- How has Haverty Furniture Companies's reportable segment — advertising and marketing changed year-over-year?
- Haverty Furniture Companies's reportable segment — advertising and marketing increased by 4.4% year-over-year, from $11.08M to $11.56M.
- What is the long-term trend for Haverty Furniture Companies's reportable segment — advertising and marketing?
- Over 3 years (2022 to 2025), Haverty Furniture Companies's reportable segment — advertising and marketing has grown at a -3.9% compound annual growth rate (CAGR), from $54.89M to $48.77M.
- What does reportable segment — advertising and marketing mean?
- Captures the expenditures dedicated to promoting the company's brand and merchandise to drive customer traffic and sales. Monitoring this expense helps assess the effectiveness of marketing strategies in maintaining competitive positioning and customer acquisition.