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Teladoc Health TDOC BetterHelp — Advertising and marketing
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Where this comes from
Reported directly by Teladoc Health in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Teladoc Health’s 10-Q, filed July 30, 2026.
- Filed
- Jul 30, 2026, 9:54 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001477449-26-000038
| Three Months Ended June 30, 2026 | Integrated Care | Better Help | Consolidated |
|---|---|---|---|
| Revenue | $394,305 | $212,622 | $606,927 |
| Cost of revenue, exclusive of depreciation, amortization, and stock-based compensation (1) | 129,903 | 60,810 | |
| Advertising and marketing, exclusive of stock-based compensation (1) | 31,259 | 111,714 | |
| Other segment expenses (2) | 167,901 | 39,627 | |
| Adjusted EBITDA | $65,242 | $471 | 65,713 |
| Less adjustments to reconcile to consolidated net loss: | |||
| Stock-based compensation | 9,301 | ||
| Acquisition, integration, and transformation costs | 1,690 |
ITEM 1. Financial Statements
FAQ
- What is Teladoc Health's betterhelp — advertising and marketing?
- Teladoc Health (TDOC) reported betterhelp — advertising and marketing of $111.71M in Q2 2026.
- How has Teladoc Health's betterhelp — advertising and marketing changed year-over-year?
- Teladoc Health's betterhelp — advertising and marketing decreased by 16.8% year-over-year, from $134.29M to $111.71M.
- What is the long-term trend for Teladoc Health's betterhelp — advertising and marketing?
- Over 3 years (2022 to 2025), Teladoc Health's betterhelp — advertising and marketing has grown at a 2.6% compound annual growth rate (CAGR), from $479.38M to $518.46M.
- What does betterhelp — advertising and marketing mean?
- Expenditures dedicated to customer acquisition, brand awareness, and digital marketing campaigns for the BetterHelp segment. This is a critical driver of growth for direct-to-consumer health platforms and indicates the company's investment in expanding its user base.
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