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Mastercard MA Business Segments — Advertising and marketing

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Other financials

Income statement

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Revenue$8.4B+15.8%
Operating income$4.9B+18.3%
Net income$3.9B+18.4%
EPS (diluted)$4.35+21.2%

Balance sheet

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Cash & equivalents$7.9B+4.4%
Total debt$19.0B+0.8%
Total equity$6.7B+0.7%
Total assets$52.4B+8.2%

Cash flow

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Operating cash flow$3.0B+26.0%
CapEx$154.0M-3.1%
Free cash flow$2.8B+28.1%

Valuation

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Market cap$462.29B-9.9%
Enterprise value$473.35B-9.5%
P/E29.7×-8.1×
P/S13.6×-3.3×

Profitability

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Operating margin57.9%+2.4pp
Net margin45.9%+0.7pp
FCF margin52.4%+0.8pp

Returns & leverage

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Return on equity232.6%+43.6pp
Debt / equity2.8×0.0×
Current ratio-0.1×

Where this comes from

Reported directly by Mastercard in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Mastercard’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Mastercard's business segments — advertising and marketing?
Mastercard (MA) reported business segments — advertising and marketing of $153M in Q1 2026.
How has Mastercard's business segments — advertising and marketing changed year-over-year?
Mastercard's business segments — advertising and marketing increased by 0.7% year-over-year, from $152M to $153M.
What is the long-term trend for Mastercard's business segments — advertising and marketing?
Over 3 years (2022 to 2025), Mastercard's business segments — advertising and marketing has grown at a 5.6% compound annual growth rate (CAGR), from $789M to $929M.
What does business segments — advertising and marketing mean?
This metric measures the spending on brand promotion, advertising campaigns, and marketing initiatives specifically targeted at growing the Payment Solutions segment. It reflects the company's commitment to maintaining market share and driving adoption of its payment products among consumers and merchants. This is a discretionary expense used to fuel long-term revenue growth.