Mastercard Payment Solutions — Advertising and marketing increased by 15.0% to $245.00M in Q3 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.4%, from $220.00M to $245.00M. Over 2 years (FY 2022 to FY 2024), Payment Solutions — Advertising and marketing shows relatively stable performance with a 1.6% CAGR.
Higher spending is typically intended to drive future revenue growth, though it impacts short-term profitability.
This metric measures the spending on brand promotion, advertising campaigns, and marketing initiatives specifically targ...
Comparable to marketing and advertising spend in consumer-facing financial services.
ma_segment_payment_solutions_advertising_and_marketing| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $197.25M | $197.25M | $197.25M | $197.25M | $206.25M | $206.25M | $206.25M | $206.25M | $116.00M | $184.00M | $220.00M | $295.00M | $152.00M | $213.00M | $245.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +4.6% | +0.0% | +0.0% | +0.0% | -43.8% | +58.6% | +19.6% | +34.1% | -48.5% | +40.1% | +15.0% |
| YoY Change | — | — | — | — | +4.6% | +4.6% | +4.6% | +4.6% | -43.8% | -10.8% | +6.7% | +43.0% | +31.0% | +15.8% | +11.4% |
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