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Meridian MRBK Mortgage — Advertising and promotion

Other segment segments

Bank
$495K-16.2%
Wealth
$78K-16.1%

Similar metrics at other companies

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CFFIMortgage Banking — Marketing And Advertising Expense
$112K-20.0%
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SNFCAMortgage — Advertising Expense
$544.22K-4.9%
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FBPMortgage Banking — Marketing And Advertising Expense
$241K+18.7%
Bank of the James Financial Group logo
BOTJMortgage — Marketing Expense
$2K0.0%
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WSBFMortgage Banking — Advertising Expense
$405K-26.6%
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PFSIMortgage Banking Lending Sector — Marketing Expense
$11.95M+49.0%

Other financials

Income statement

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Revenue$30.2M+11.6%
Net income$2.0M-16.4%
EPS (diluted)$0.17-19.0%

Balance sheet

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Cash & equivalents$28.3M-78.5%
Total debt$110.2M+5.2%
Total equity$200.2M+15.4%
Total assets$2.6B+1.9%

Cash flow

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Operating cash flow$2.9M-84.2%
CapEx$227.0K-12.4%
Free cash flow$2.6M-85.2%

Valuation

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Market cap$238.16M+68.8%
Enterprise value$320.14M+56.7%
P/E11.1×+3.4×
P/S1.8×+0.7×

Profitability

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Net margin16.5%+2.5pp
FCF margin16.4%-12.9pp

Returns & leverage

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Return on equity11.5%+1.8pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Meridian in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Meridian’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Meridian's mortgage — advertising and promotion?
Meridian (MRBK) reported mortgage — advertising and promotion of $119K in Q1 2026.
How has Meridian's mortgage — advertising and promotion changed year-over-year?
Meridian's mortgage — advertising and promotion increased by 25.3% year-over-year, from $95K to $119K.
What is the long-term trend for Meridian's mortgage — advertising and promotion?
Over 2 years (2023 to 2025), Meridian's mortgage — advertising and promotion has grown at a -15.9% compound annual growth rate (CAGR), from $662K to $468K.
What does mortgage — advertising and promotion mean?
Expenditures dedicated to marketing, lead generation, and brand awareness efforts specifically for the mortgage segment. This metric indicates the bank's investment in customer acquisition and its competitive stance in the mortgage lending market.