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Waterstone Financial WSBF Mortgage Banking — Advertising Expense
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Where this comes from
Reported directly by Waterstone Financial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Waterstone Financial’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:01 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001437749-26-026246
| Line item | Community / Banking | Mortgage / Banking | Holding / Company and / Other | Consolidated |
|---|---|---|---|---|
| Noninterest expenses: | ||||
| Compensation, payroll taxes, and other employee benefits | 5,612 | 16,565 | (203) | 21,974 |
| Occupancy, office furniture and equipment | 942 | 628 | - | 1,570 |
| Advertising | 251 | 476 | - | 727 |
| Data processing | 722 | 557 | - | 1,279 |
| Communications | 105 | 121 | - | 226 |
| Professional fees | 197 | 103 | - | 300 |
| Real estate owned | 27 | - | - | 27 |
Item 1. Financial Statements
FAQ
- What is Waterstone Financial's mortgage banking — advertising expense?
- Waterstone Financial (WSBF) reported mortgage banking — advertising expense of $476K in Q2 2026.
- How has Waterstone Financial's mortgage banking — advertising expense changed year-over-year?
- Waterstone Financial's mortgage banking — advertising expense decreased by 9.7% year-over-year, from $527K to $476K.
- What is the long-term trend for Waterstone Financial's mortgage banking — advertising expense?
- Over 4 years (2021 to 2025), Waterstone Financial's mortgage banking — advertising expense has grown at a -5.6% compound annual growth rate (CAGR), from $2.55M to $2.02M.
- What does mortgage banking — advertising expense mean?
- This covers the costs incurred by the mortgage banking segment for marketing, lead generation, and brand promotion to attract new mortgage customers. It is a discretionary expense used to drive loan origination volume and market share. Analyzing this relative to revenue helps determine the effectiveness of the segment's customer acquisition strategy.
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