Waterstone Financial WSBF Mortgage Banking — Advertising Expense

Other segment segments

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Questions, answered.

What is Waterstone Financial's mortgage banking — advertising expense?

Waterstone Financial (WSBF) reported mortgage banking — advertising expense of $405K in Q1 2026.

How has Waterstone Financial's mortgage banking — advertising expense changed year-over-year?

Waterstone Financial's mortgage banking — advertising expense decreased by 26.6% year-over-year, from $552K to $405K.

What is the long-term trend for Waterstone Financial's mortgage banking — advertising expense?

Over 4 years (2021 to 2025), Waterstone Financial's mortgage banking — advertising expense has grown at a -5.6% compound annual growth rate (CAGR), from $2.55M to $2.02M.

What does mortgage banking — advertising expense mean?

This covers the costs incurred by the mortgage banking segment for marketing, lead generation, and brand promotion to attract new mortgage customers. It is a discretionary expense used to drive loan origination volume and market share. Analyzing this relative to revenue helps determine the effectiveness of the segment's customer acquisition strategy.