Great Southern Bancorp GSBC Business Segments — Advertising Expense
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Where this comes from
Reported directly by Great Southern Bancorp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Great Southern Bancorp’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Great Southern Bancorp's business segments — advertising expense?
- Great Southern Bancorp (GSBC) reported business segments — advertising expense of $372K in Q1 2026.
- How has Great Southern Bancorp's business segments — advertising expense changed year-over-year?
- Great Southern Bancorp's business segments — advertising expense increased by 28.3% year-over-year, from $290K to $372K.
- What is the long-term trend for Great Southern Bancorp's business segments — advertising expense?
- Over 3 years (2022 to 2025), Great Southern Bancorp's business segments — advertising expense has grown at a -3.5% compound annual growth rate (CAGR), from $3.26M to $2.93M.
- What does business segments — advertising expense mean?
- This metric measures the total expenditure on marketing and promotional activities designed to acquire new customers and retain existing ones. It is a key indicator of the bank's growth strategy and competitive positioning in the market.