SmartFinancial SMBK Business Segments — Advertising Expense
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Other financials
Where this comes from
Reported directly by SmartFinancial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: SmartFinancial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is SmartFinancial's business segments — advertising expense?
- SmartFinancial (SMBK) reported business segments — advertising expense of $387K in Q1 2026.
- How has SmartFinancial's business segments — advertising expense changed year-over-year?
- SmartFinancial's business segments — advertising expense increased by 1.3% year-over-year, from $382K to $387K.
- What is the long-term trend for SmartFinancial's business segments — advertising expense?
- Over 3 years (2022 to 2025), SmartFinancial's business segments — advertising expense has grown at a 7.8% compound annual growth rate (CAGR), from $1.29M to $1.62M.
- What does business segments — advertising expense mean?
- Measures the investment in marketing and promotional activities aimed at acquiring new customers or promoting banking products. It is a discretionary expense used to drive growth and maintain brand visibility in a competitive market.