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SmartFinancial SMBK Business Segments — Advertising Expense
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Where this comes from
Reported directly by SmartFinancial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: SmartFinancial’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 5:01 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-093447
| Line item | Banking Segment / Three Months Ended June 30, 2026 | Banking Segment / Three Months Ended June 30, 2025 | Banking Segment / Six Months Ended June 30, 2026 | Banking Segment / Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Occupancy and equipment | 3,351 | 3,432 | 6,696 | 6,829 |
| FDIC insurance | 920 | 992 | 1,670 | 1,952 |
| Other real estate and loan related expense | 806 | 757 | 1,597 | 1,415 |
| Advertising and marketing | 408 | 390 | 795 | 772 |
| Data processing and technology | 2,683 | 2,651 | 5,119 | 5,309 |
| Professional services | 1,366 | 1,153 | 2,559 | 2,521 |
| Amortization of intangibles | 454 | 566 | 911 | 1,135 |
| Other | 2,952 | 3,026 | 6,095 | 6,097 |
Item 1. Consolidated Financial Statements (Unaudited)
FAQ
- What is SmartFinancial's business segments — advertising expense?
- SmartFinancial (SMBK) reported business segments — advertising expense of $408K in Q2 2026.
- How has SmartFinancial's business segments — advertising expense changed year-over-year?
- SmartFinancial's business segments — advertising expense increased by 4.6% year-over-year, from $390K to $408K.
- What is the long-term trend for SmartFinancial's business segments — advertising expense?
- Over 3 years (2022 to 2025), SmartFinancial's business segments — advertising expense has grown at a 7.8% compound annual growth rate (CAGR), from $1.29M to $1.62M.
- What does business segments — advertising expense mean?
- Measures the investment in marketing and promotional activities aimed at acquiring new customers or promoting banking products. It is a discretionary expense used to drive growth and maintain brand visibility in a competitive market.
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