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Restoration Hardware RH RH — Advertising Expense
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Where this comes from
Reported directly by Restoration Hardware in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Restoration Hardware’s 10-Q, filed June 11, 2026.
- Filed
- Jun 11, 2026, 5:04 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-073006
| Line item | THREE MONTHS ENDED / MAY 2, 2026 / RH SEGMENT | THREE MONTHS ENDED / MAY 2, 2026 / WATERWORKS | THREE MONTHS ENDED / MAY 2, 2026 / TOTAL(1) | THREE MONTHS ENDED / MAY 3, 2025 / RH SEGMENT | THREE MONTHS ENDED / MAY 3, 2025 / WATERWORKS | THREE MONTHS ENDED / MAY 3, 2025 / TOTAL(1) |
|---|---|---|---|---|---|---|
| Net revenues | $752,202 | $48,126 | $800,328 | $764,998 | $48,954 | $813,952 |
| Cost of goods sold | 446,180 | 22,889 | 469,069 | 435,204 | 23,415 | 458,619 |
| Advertising expense | 51,181 | 938 | 52,119 | 48,723 | 655 | 49,378 |
| Other segment expenses(2) | 255,882 | 20,683 | 276,565 | 229,616 | 19,577 | 249,193 |
| Segment adjusted operating income (loss) | $(1,041) | $3,616 | $2,575 | $51,455 | $5,307 | $56,762 |
| Legal settlement—net | (31,668) | — | ||||
| Non-cash compensation | — | 851 | ||||
| Operating income | 34,243 | 55,911 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Restoration Hardware's RH — advertising expense?
- Restoration Hardware (RH) reported RH — advertising expense of $51.18M in Q1 2026.
- How has Restoration Hardware's RH — advertising expense changed year-over-year?
- Restoration Hardware's RH — advertising expense increased by 5.0% year-over-year, from $48.72M to $51.18M.
- What is the long-term trend for Restoration Hardware's RH — advertising expense?
- Over 3 years (2022 to 2025), Restoration Hardware's RH — advertising expense has grown at a 14.6% compound annual growth rate (CAGR), from $68.14M to $102.65M.
- What does RH — advertising expense mean?
- Tracks the total costs incurred for marketing, promotional campaigns, and brand awareness initiatives within the segment. This expense is a primary driver of customer acquisition and brand equity maintenance. Investors use this to assess the effectiveness of the segment's marketing spend in relation to revenue growth.
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