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Restoration Hardware RH RH — Advertising Expense

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QSRRH — Adjusted Operating Income (Loss)
-$1M-114%

Other financials

Income statement

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Revenue$800.3M-1.7%
Gross profit$331.3M-6.8%
Operating income$34.2M-38.8%
Net income-$13.7M-270%
EPS (diluted)-$0.73-283%

Balance sheet

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Cash & equivalents$53.8M+16.7%
Total debt$1.6B+18.6%
Total equity$56.9M+151%
Total assets$4.9B+6.4%

Cash flow

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Operating cash flow$52.5M-39.4%
CapEx$39.2M-25.4%
Free cash flow$13.3M-61.0%

Valuation

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Market cap$2.68B-28.0%
Enterprise value$4.24B-15.1%
P/E26×-18.3×
P/S0.8×-0.4×

Profitability

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Gross margin43.5%-1.0pp
Operating margin10.7%+0.8pp
Net margin3%+0.4pp
FCF margin6.8%+4.7pp

Returns & leverage

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Return on equity33.9%-44.4pp
Debt / equity28.4×
Current ratio1.1×-0.2×

Where this comes from

Reported directly by Restoration Hardware in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Restoration Hardware’s 10-Q, filed June 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Restoration Hardware's RH — advertising expense?
Restoration Hardware (RH) reported RH — advertising expense of $51.18M in Q1 2026.
How has Restoration Hardware's RH — advertising expense changed year-over-year?
Restoration Hardware's RH — advertising expense increased by 5.0% year-over-year, from $48.72M to $51.18M.
What is the long-term trend for Restoration Hardware's RH — advertising expense?
Over 3 years (2022 to 2025), Restoration Hardware's RH — advertising expense has grown at a 14.6% compound annual growth rate (CAGR), from $68.14M to $102.65M.
What does RH — advertising expense mean?
Tracks the total costs incurred for marketing, promotional campaigns, and brand awareness initiatives within the segment. This expense is a primary driver of customer acquisition and brand equity maintenance. Investors use this to assess the effectiveness of the segment's marketing spend in relation to revenue growth.