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Sonic Automotive SAH EchoPark — Advertising Expense
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Where this comes from
Reported directly by Sonic Automotive in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Sonic Automotive’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 4:01 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001628280-26-028847
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Segment gross profit | $67.9 | $63.9 |
| Selling, general and administrative expenses: | ||
| Compensation | (26.9) | (25.9) |
| Advertising | (8.3) | (7.7) |
| Rent | 2.7 | (0.7) |
| Other (1) | (10.2) | (10.5) |
| Depreciation and amortization | (5.7) | (5.2) |
| Other income (expense): |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Sonic Automotive's echopark — advertising expense?
- Sonic Automotive (SAH) reported echopark — advertising expense of -$8.3M in Q1 2026.
- How has Sonic Automotive's echopark — advertising expense changed year-over-year?
- Sonic Automotive's echopark — advertising expense decreased by 7.8% year-over-year, from -$7.7M to -$8.3M.
- What does echopark — advertising expense mean?
- This represents the marketing and promotional expenditures specifically allocated to the EchoPark used-vehicle segment. It reflects the investment required to drive customer traffic and maintain brand visibility in a competitive used-car market. Analyzing this expense relative to revenue provides insight into the cost of customer acquisition and the effectiveness of marketing strategies.
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