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Sonic Automotive SAH Powersports Segment — Advertising Expense

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Other financials

Income statement

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Revenue$3.7B+1.0%
Gross profit$598.8M+5.7%
Operating income$132.7M-8.5%
Net income$60.8M-13.9%
EPS (diluted)$1.79-12.3%

Balance sheet

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Cash & equivalents$5.7M-91.2%
Total debt$2.4B+12.2%
Total equity$981.3M-10.0%
Total assets$6.1B+4.1%

Cash flow

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Operating cash flow$35.5M-81.9%
CapEx$37.0M-17.8%
Free cash flow-$1.5M-101%

Valuation

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Market cap$2.57B+19.3%
Enterprise value$5B+17.2%
P/E23.6×+14.8×
P/S0.2×0.0×

Profitability

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Gross margin15.9%+0.6pp
Operating margin2.3%-1.1pp
Net margin0.7%-1.0pp
FCF margin1.7%—

Returns & leverage

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Return on equity10.5%-14.0pp
Debt / equity2.5×+0.5×
Current ratio1×-0.1×

Where this comes from

Reported directly by Sonic Automotive in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Sonic Automotive’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sonic Automotive's powersports segment — advertising expense?
Sonic Automotive (SAH) reported powersports segment — advertising expense of -$300K in Q1 2026.
How has Sonic Automotive's powersports segment — advertising expense changed year-over-year?
Sonic Automotive's powersports segment — advertising expense decreased by 50.0% year-over-year, from -$200K to -$300K.
What does powersports segment — advertising expense mean?
This represents the marketing and promotional expenditures specifically allocated to drive traffic and sales within the powersports segment. It reflects the company's investment in customer acquisition and brand visibility for this niche product category. Analyzing this expense relative to segment revenue helps determine the efficiency of marketing spend in generating growth.