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Ollie's Bargain Outlet Holdings, Inc. OLLI Ollies — Advertising Expense
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Where this comes from
Reported directly by Ollie's Bargain Outlet Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Ollie's Bargain Outlet Holdings, Inc.’s 10-Q, filed June 3, 2026.
- Filed
- Jun 3, 2026, 4:15 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001140361-26-023882
| Line item | May 2, 2026 | May 3, 2025 |
|---|---|---|
| Cost of sales | 382,964 | 339,736 |
| Selling, general, and administrative expenses other | 128,084 | 112,522 |
| Occupancy | 38,349 | 33,430 |
| Advertising expenses(1) | 18,848 | 15,716 |
| Depreciation and amortization expenses(2) | 11,283 | 9,357 |
| Stock-based compensation expense | 3,401 | 3,164 |
| Pre-opening expenses | 6,442 | 6,656 |
| Interest income, net | (4,966) | (4,788) |
ITEM 1 – CONDENSED CONSOLIDATED Item 1. Financial Statements FINANCIAL STATEMENTS (UNAUDITED)
FAQ
- What is Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense?
- Ollie's Bargain Outlet Holdings, Inc. (OLLI) reported ollies — advertising expense of $18.85M in Q1 2026.
- How has Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense changed year-over-year?
- Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense increased by 19.9% year-over-year, from $15.72M to $18.85M.
- What is the long-term trend for Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense?
- Over 3 years (2022 to 2025), Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense has grown at a 6.7% compound annual growth rate (CAGR), from $60.56M to $73.54M.
- What does ollies — advertising expense mean?
- This tracks the investment in marketing and promotional activities designed to drive customer traffic and brand awareness. It is a key indicator of the company's commitment to sustaining its treasure hunt shopping experience and competitive market position.
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