Ollie's Bargain Outlet Holdings, Inc. OLLI Ollies — Advertising Expense
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Where this comes from
Reported directly by Ollie's Bargain Outlet Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Ollie's Bargain Outlet Holdings, Inc.’s 10-Q, filed June 3, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense?
- Ollie's Bargain Outlet Holdings, Inc. (OLLI) reported ollies — advertising expense of $18.85M in Q1 2026.
- How has Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense changed year-over-year?
- Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense increased by 19.9% year-over-year, from $15.72M to $18.85M.
- What is the long-term trend for Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense?
- Over 3 years (2022 to 2025), Ollie's Bargain Outlet Holdings, Inc.'s ollies — advertising expense has grown at a 6.7% compound annual growth rate (CAGR), from $60.56M to $73.54M.
- What does ollies — advertising expense mean?
- This tracks the investment in marketing and promotional activities designed to drive customer traffic and brand awareness. It is a key indicator of the company's commitment to sustaining its treasure hunt shopping experience and competitive market position.