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Orange County Bancorp OBT Banking — Advertising Expense
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Where this comes from
Reported directly by Orange County Bancorp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Orange County Bancorp’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 4:05 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-093345
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Directors’ fees and expenses | 535 | 319 | 1,157 | 625 |
| Computer software expense | 1,959 | 2,117 | 3,838 | 4,099 |
| FDIC assessment | 160 | 330 | 490 | 660 |
| Advertising expenses | 496 | 481 | 921 | 870 |
| Advisor expenses related to trust income | 26 | 22 | 50 | 44 |
| Telephone expenses | 274 | 203 | 538 | 410 |
| Intangible amortization | 72 | 72 | 143 | 143 |
| Other | 118 | 1,094 | 1,115 | 2,302 |
Item 1. Financial Statements
FAQ
- What is Orange County Bancorp's banking — advertising expense?
- Orange County Bancorp (OBT) reported banking — advertising expense of $477K in Q2 2026.
- How has Orange County Bancorp's banking — advertising expense changed year-over-year?
- Orange County Bancorp's banking — advertising expense increased by 4.6% year-over-year, from $456K to $477K.
- What is the long-term trend for Orange County Bancorp's banking — advertising expense?
- Over 2 years (2023 to 2025), Orange County Bancorp's banking — advertising expense has grown at a 10.0% compound annual growth rate (CAGR), from $1.56M to $1.89M.
- What does banking — advertising expense mean?
- Represents the costs incurred by the banking segment for marketing, promotional campaigns, and brand awareness activities. This metric reflects the company's investment in customer acquisition and market positioning within its service areas.
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