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Waterstone Financial WSBF Community Banking — Advertising Expense

Other segment segments

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$405K-26.6%

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Other financials

Income statement

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Revenue$55.2M
Net income$6.0M+97.5%
EPS (diluted)$0.53

Balance sheet

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Cash & equivalents$343.0M
Total debt$483.4M
Total equity$432.8M
Total assets$2.2B

Cash flow

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Operating cash flow-$647.0K-102%
CapEx$991.0K+274%
Free cash flow-$1.6M-106%

Valuation

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Market cap$364.31M+41.9%
P/E12.4×-1.3×
P/S1.4×

Profitability

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Net margin27.4%
FCF margin54.6%

Returns & leverage

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Return on equity16.7%
Debt / equity1.1×

Where this comes from

Reported directly by Waterstone Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Waterstone Financial’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Waterstone Financial's community banking — advertising expense?
Waterstone Financial (WSBF) reported community banking — advertising expense of $212K in Q1 2026.
How has Waterstone Financial's community banking — advertising expense changed year-over-year?
Waterstone Financial's community banking — advertising expense increased by 24.0% year-over-year, from $171K to $212K.
What is the long-term trend for Waterstone Financial's community banking — advertising expense?
Over 4 years (2021 to 2025), Waterstone Financial's community banking — advertising expense has grown at a -3.4% compound annual growth rate (CAGR), from $980K to $853K.
What does community banking — advertising expense mean?
This represents the costs incurred for marketing and promotional activities aimed at acquiring new customers or retaining existing ones within the community banking segment. It is a key driver of growth and brand visibility in competitive local markets.