Skip to content
Screener

Waterstone Financial WSBF Community Banking — Advertising Expense

Other segment segments

Mortgage Banking
$476K-9.7%

Similar metrics at other companies

Great Southern Bancorp logo
GSBCBanking — Advertising Expense
$836K+18.6%
Orange County Bancorp logo
OBTBanking — Advertising Expense
$477K+4.6%
SMB
SMBKGeneral Banking Unit — Advertising Expense
$408K+4.6%
Restoration Hardware logo
RHRH — Advertising Expense
$51.18M+5.0%
Restoration Hardware logo
RHWaterworks — Advertising Expense
$938K+43.2%
Ollie's Bargain Outlet Holdings, Inc. logo
OLLIOllies — Advertising Expense
$18.85M+19.9%

Other financials

Income statement

See full
Revenue$55.2M
Net income$8.5M+9.5%
EPS (diluted)$0.53

Balance sheet

See full
Cash & equivalents$343.0M
Total debt$483.4M
Total equity$432.8M
Total assets$2.2B

Cash flow

See full
Operating cash flow$9.5M+125%
CapEx$136.0K+131%
Free cash flow$9.4M+124%

Valuation

See full
Market cap$369.79M+43.9%
P/E12.3×-0.1×

Profitability

See full
Net margin27.4%
FCF margin54.6%

Returns & leverage

See full
Return on equity16.7%
Debt / equity1.1×

Where this comes from

Reported directly by Waterstone Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Waterstone Financial’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:01 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001437749-26-026246
Line itemCommunity / BankingMortgage / BankingHolding / Company and / OtherConsolidated
Noninterest expenses:
Compensation, payroll taxes, and other employee benefits5,61216,565(203)21,974
Occupancy, office furniture and equipment942628-1,570
Advertising251476-727
Data processing722557-1,279
Communications105121-226
Professional fees197103-300
Real estate owned27--27

Item 1. Financial Statements

FAQ

What is Waterstone Financial's community banking — advertising expense?
Waterstone Financial (WSBF) reported community banking — advertising expense of $251K in Q2 2026.
How has Waterstone Financial's community banking — advertising expense changed year-over-year?
Waterstone Financial's community banking — advertising expense increased by 14.6% year-over-year, from $219K to $251K.
What is the long-term trend for Waterstone Financial's community banking — advertising expense?
Over 4 years (2021 to 2025), Waterstone Financial's community banking — advertising expense has grown at a -3.4% compound annual growth rate (CAGR), from $980K to $853K.
What does community banking — advertising expense mean?
This represents the costs incurred for marketing and promotional activities aimed at acquiring new customers or retaining existing ones within the community banking segment. It is a key driver of growth and brand visibility in competitive local markets.

Ask your AI about Waterstone Financial's community banking — advertising expense.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude