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Security National Financial Corporation SNFCA Mortgage — Advertising Expense

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Other financials

Income statement

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Revenue$79.7M-3.6%
Gross profit$78.5M-3.7%
Net income$7.0M+9.2%
EPS (diluted)$0.27+8.0%

Balance sheet

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Cash & equivalents$162.1M+11.6%
Total debt$4.2M-22.1%
Total equity$425.5M+10.4%
Total assets$1.6B+3.7%

Cash flow

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Operating cash flow$32.9M+244%
CapEx$189.7K-57.0%
Free cash flow$32.8M+258%

Valuation

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Market cap$252.31M+3.1%
P/E7.3×-1.7×
P/S0.7×0.0×

Profitability

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Gross margin98.6%+0.1pp
Net margin10.2%+1.8pp
FCF margin29.3%+18.3pp

Returns & leverage

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Return on equity8.6%+0.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Security National Financial Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Security National Financial Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Security National Financial Corporation's mortgage — advertising expense?
Security National Financial Corporation (SNFCA) reported mortgage — advertising expense of $544.22K in Q1 2026.
How has Security National Financial Corporation's mortgage — advertising expense changed year-over-year?
Security National Financial Corporation's mortgage — advertising expense decreased by 4.9% year-over-year, from $572.36K to $544.22K.
What is the long-term trend for Security National Financial Corporation's mortgage — advertising expense?
Over 4 years (2021 to 2025), Security National Financial Corporation's mortgage — advertising expense has grown at a -15.7% compound annual growth rate (CAGR), from $4.89M to $2.47M.
What does mortgage — advertising expense mean?
Measures the marketing and promotional expenditures dedicated to attracting new mortgage clients and building brand awareness. This metric indicates the segment's investment in customer acquisition and market positioning. It is analyzed alongside revenue growth to determine the effectiveness of marketing spend.