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C&F Financial CFFI Mortgage Banking — Marketing And Advertising Expense

Other segment segments

Community Banking
$420K+9.4%
Consumer Finance
$15K+200%

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Other financials

Income statement

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Revenue$36.3M+11.3%
Net income$6.7M+25.7%
EPS (diluted)$2.08+25.3%

Balance sheet

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Cash & equivalents$77.4M+1.9%
Total debt$20.0M-44.3%
Total equity$265.5M+13.1%
Total assets$2.8B+7.7%

Cash flow

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Operating cash flow-$7.6M-336%
CapEx$322.0K+20.6%
Free cash flow-$7.9M-368%

Valuation

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Market cap$260.35M+29.2%
Enterprise value$202.92M+23.8%
P/E9.2×+1.0×
P/S1.8×+0.3×

Profitability

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Net margin19.5%+2.7pp
FCF margin7.8%-19.9pp

Returns & leverage

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Return on equity11.3%+1.6pp
Debt / equity0.1×-0.1×

Where this comes from

Reported directly by C&F Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: C&F Financial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is C&F Financial's mortgage banking — marketing and advertising expense?
C&F Financial (CFFI) reported mortgage banking — marketing and advertising expense of $112K in Q1 2026.
How has C&F Financial's mortgage banking — marketing and advertising expense changed year-over-year?
C&F Financial's mortgage banking — marketing and advertising expense decreased by 20.0% year-over-year, from $140K to $112K.
What is the long-term trend for C&F Financial's mortgage banking — marketing and advertising expense?
Over 3 years (2022 to 2025), C&F Financial's mortgage banking — marketing and advertising expense has grown at a 1.8% compound annual growth rate (CAGR), from $518K to $546K.
What does mortgage banking — marketing and advertising expense mean?
Measures the total expenditure on promotional activities, advertising campaigns, and lead generation efforts aimed at acquiring new mortgage customers. This reflects the segment's investment in market share growth and brand visibility. It is a key indicator of the company's commitment to expanding its mortgage loan origination volume.