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C&F Financial CFFI Community Banking — Marketing And Advertising Expense

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Mortgage Banking
$112K-20.0%
Consumer Finance
$15K+200%

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Other financials

Income statement

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Revenue$36.3M+11.3%
Net income$6.7M+25.7%
EPS (diluted)$2.08+25.3%

Balance sheet

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Cash & equivalents$77.4M+1.9%
Total debt$20.0M-44.3%
Total equity$265.5M+13.1%
Total assets$2.8B+7.7%

Cash flow

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Operating cash flow-$7.6M-336%
CapEx$322.0K+20.6%
Free cash flow-$7.9M-368%

Valuation

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Market cap$260.35M+29.2%
Enterprise value$202.92M+23.8%
P/E9.2×+1.0×
P/S1.8×+0.3×

Profitability

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Net margin19.5%+2.7pp
FCF margin7.8%-19.9pp

Returns & leverage

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Return on equity11.3%+1.6pp
Debt / equity0.1×-0.1×

Where this comes from

Reported directly by C&F Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: C&F Financial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is C&F Financial's community banking — marketing and advertising expense?
C&F Financial (CFFI) reported community banking — marketing and advertising expense of $420K in Q1 2026.
How has C&F Financial's community banking — marketing and advertising expense changed year-over-year?
C&F Financial's community banking — marketing and advertising expense increased by 9.4% year-over-year, from $384K to $420K.
What is the long-term trend for C&F Financial's community banking — marketing and advertising expense?
Over 3 years (2022 to 2025), C&F Financial's community banking — marketing and advertising expense has grown at a 14.6% compound annual growth rate (CAGR), from $1.19M to $1.78M.
What does community banking — marketing and advertising expense mean?
Captures the total expenditure dedicated to promoting banking products, acquiring new customers, and enhancing brand visibility within the community banking segment. This metric is a key indicator of the bank's growth strategy and its ability to compete for deposits and loan originations.