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WesBanco WSBC Community Banking — Marketing Expense

Other segment segments

Trust And Investment Services
$12K-40.0%

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Other financials

Income statement

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Revenue$257.2M+33.2%
Net income$88.4M+54.0%
EPS (diluted)$0.91+59.6%

Balance sheet

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Cash & equivalents$960.4M-12.0%
Total debt$1.5B-29.1%
Total equity$4.1B+7.6%
Total assets$27.8B+0.8%

Cash flow

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Operating cash flow$106.6M+503%
CapEx$2.0M-48.3%
Free cash flow$97.6M+55.3%

Valuation

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Market cap$4B+40.4%
P/E11.4×-9.7×

Profitability

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Net margin30.7%+14.4pp
FCF margin28.5%-4.6pp

Returns & leverage

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Return on equity8.9%+4.6pp
Debt / equity0.4×-0.2×

Where this comes from

Reported directly by WesBanco in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: WesBanco’s 10-Q, filed April 30, 2026.

Filed
Apr 30, 2026, 4:13 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001193125-26-197299
(unaudited, in thousands) / For The Three Months Ended March 31, 2026:Community BankingTrust and Investment ServicesCorporate OtherTotals
Equipment and software (4)15,394284
Miscellaneous taxes4,6692
Professional services4,6781432,631
Marketing1,51412
FDIC insurance4,784
Supplies2,00848
Telecommunications1,170
General administration1,65253370

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is WesBanco's community banking — marketing expense?
WesBanco (WSBC) reported community banking — marketing expense of $1.51M in Q1 2026.
How has WesBanco's community banking — marketing expense changed year-over-year?
WesBanco's community banking — marketing expense decreased by 35.9% year-over-year, from $2.36M to $1.51M.
What is the long-term trend for WesBanco's community banking — marketing expense?
Over 3 years (2022 to 2025), WesBanco's community banking — marketing expense has grown at a 5.1% compound annual growth rate (CAGR), from $8.44M to $9.79M.
What does community banking — marketing expense mean?
Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand awareness efforts specifically for the community banking segment. This metric indicates the bank's investment in customer acquisition, retention, and market share growth within its service regions.

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