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Republic Bancorp RBCAA Traditional Banking — Marketing Expense
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Where this comes from
Reported directly by Republic Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Republic Bancorp’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 2:19 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-092605
| (dollars in thousands) | Core Banking / Traditional / Banking | Core Banking / Warehouse / Lending | Core Banking / Total / Core / Banking | Republic Processing Group / Tax / Refund / Solutions | Republic Processing Group / Republic / Payment / Solutions | Republic Processing Group / Republic / Credit / Solutions | Republic Processing Group / Total / RPG | Total / Company |
|---|---|---|---|---|---|---|---|---|
| Salaries and employee benefits | 26,000 | 754 | 26,754 | 1,717 | 1,124 | 1,348 | 4,189 | 30,943 |
| Technology, equipment, and communication | 7,427 | 46 | 7,473 | 81 | 20 | 1,112 | 1,213 | 8,686 |
| Occupancy | 3,358 | 30 | 3,388 | 61 | 5 | 6 | 72 | 3,460 |
| Marketing and development | 1,374 | — | 1,374 | 34 | — | 1,689 | 1,723 | 3,097 |
| Other noninterest expense (2) | 6,719 | 157 | 6,876 | 207 | 144 | 151 | 502 | 7,378 |
| Total noninterest expense | 44,878 | 987 | 45,865 | 2,100 | 1,293 | 4,306 | 7,699 | 53,564 |
| Income (loss) before income tax expense | 26,882 | 2,818 | 29,700 | 2,218 | 2,457 | 8,175 | 12,850 | 42,550 |
| Income tax expense (benefit) | 6,212 | 676 | 6,888 | 473 | 535 | 1,788 | 2,796 | 9,684 |
Item 1. Financial Statements.
FAQ
- What is Republic Bancorp's traditional banking — marketing expense?
- Republic Bancorp (RBCAA) reported traditional banking — marketing expense of $1.37M in Q2 2026.
- How has Republic Bancorp's traditional banking — marketing expense changed year-over-year?
- Republic Bancorp's traditional banking — marketing expense increased by 19.5% year-over-year, from $1.15M to $1.37M.
- What is the long-term trend for Republic Bancorp's traditional banking — marketing expense?
- Over 3 years (2022 to 2025), Republic Bancorp's traditional banking — marketing expense has grown at a 6.7% compound annual growth rate (CAGR), from $3.8M to $4.62M.
- What does traditional banking — marketing expense mean?
- Represents the total costs incurred by the traditional banking segment for advertising, promotional campaigns, and brand awareness initiatives. This metric reflects the investment made to acquire new customers and maintain market presence within the core retail and commercial banking operations.
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