Bank of the James Financial Group BOTJ Mortgage — Marketing Expense
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Where this comes from
Reported directly by Bank of the James Financial Group in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Bank of the James Financial Group’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Bank of the James Financial Group's mortgage — marketing expense?
- Bank of the James Financial Group (BOTJ) reported mortgage — marketing expense of $2K in Q1 2026.
- How has Bank of the James Financial Group's mortgage — marketing expense changed year-over-year?
- Bank of the James Financial Group's mortgage — marketing expense decreased by 0.0% year-over-year, from $2K to $2K.
- What does mortgage — marketing expense mean?
- This metric represents the investment in advertising, lead generation, and promotional activities aimed at acquiring new mortgage customers. It is a critical driver of loan volume and market share growth for the segment. Investors analyze this to determine the cost-effectiveness of customer acquisition strategies.