Northrim BanCorp NRIM Home Mortgage Lending — Marketing expense
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Where this comes from
Reported directly by Northrim BanCorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Northrim BanCorp’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Northrim BanCorp's home mortgage lending — marketing expense?
- Northrim BanCorp (NRIM) reported home mortgage lending — marketing expense of $137K in Q1 2026.
- How has Northrim BanCorp's home mortgage lending — marketing expense changed year-over-year?
- Northrim BanCorp's home mortgage lending — marketing expense decreased by 8.7% year-over-year, from $150K to $137K.
- What is the long-term trend for Northrim BanCorp's home mortgage lending — marketing expense?
- Over 3 years (2022 to 2025), Northrim BanCorp's home mortgage lending — marketing expense has grown at a 8.5% compound annual growth rate (CAGR), from $427K to $546K.
- What does home mortgage lending — marketing expense mean?
- Captures the total expenditure dedicated to advertising, lead generation, and brand promotion specifically for mortgage lending products. It serves as a key indicator of the segment's customer acquisition strategy and competitive positioning in the housing market.