Warner Bros. Discovery, Inc. WBD Streaming — Marketing expense
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Where this comes from
Reported directly by Warner Bros. Discovery, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Warner Bros. Discovery, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Warner Bros. Discovery, Inc.'s streaming — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported streaming — marketing expense of $285M in Q1 2026.
- How has Warner Bros. Discovery, Inc.'s streaming — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s streaming — marketing expense increased by 29.5% year-over-year, from $220M to $285M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s streaming — marketing expense?
- Over 2 years (2023 to 2025), Warner Bros. Discovery, Inc.'s streaming — marketing expense has grown at a -12.7% compound annual growth rate (CAGR), from $1.31B to $1B.
- What does streaming — marketing expense mean?
- Expenditures related to advertising, user acquisition, and promotional campaigns for the streaming service. This is a critical variable cost used to drive subscriber growth and brand awareness. Investors analyze this to determine the efficiency of customer acquisition costs (CAC).