Business Segments · Marketing expense
Streaming — Marketing expense
Warner Bros. Discovery, Inc. Streaming — Marketing expense increased by 3.3% to $285.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 29.5%, from $220.00M to $285.00M. Over 2 years (FY 2023 to FY 2025), Streaming — Marketing expense shows a downward trend with a -12.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026
How to read this metric
High marketing spend is expected during growth phases, but sustained high spend without revenue growth suggests poor marketing efficiency.
Detailed definition
Expenditures related to advertising, user acquisition, and promotional campaigns for the streaming service. This is a cr...
Peer comparison
Standard 'Marketing and Sales' expense category, highly comparable across the streaming and subscription media industry.
Metric ID:
wbd_segment_streaming_marketing_expenseHistorical Data
13 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $328.25M | $328.25M | $328.25M | $328.25M | $289.00M | $353.00M | $263.00M | $242.00M | $220.00M | $294.00M | $210.00M | $276.00M | $285.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -12.0% | +22.1% | -25.5% | -8.0% | -9.1% | +33.6% | -28.6% | +31.4% | +3.3% |
| YoY Change | — | — | — | — | -12.0% | +7.5% | -19.9% | -26.3% | -23.9% | -16.7% | -20.2% | +14.0% | +29.5% |
Range$210.00M – $353.00M
CAGR-4.6%
Avg YoY Growth-7.5%
Median YoY Growth-16.7%
Current Streak2 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Warner Bros. Discovery, Inc.'s streaming — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported streaming — marketing expense of $285.00M in Q1 2026.
- How has Warner Bros. Discovery, Inc.'s streaming — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s streaming — marketing expense increased by 29.5% year-over-year, from $220.00M to $285.00M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s streaming — marketing expense?
- Over 2 years (2023 to 2025), Warner Bros. Discovery, Inc.'s streaming — marketing expense has grown at a -12.7% compound annual growth rate (CAGR), from $1.31B to $1.00B.
- What does streaming — marketing expense mean?
- The cost of advertising and promoting the streaming service to attract and retain users.