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Karat Packaging KRT Business Segments — Marketing expense

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Other financials

Income statement

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Revenue$116.9M+12.9%
Gross profit$41.5M+1.9%
Operating income$8.5M+8.2%
Net income$6.7M+5.2%
EPS (diluted)$0.34+6.3%

Balance sheet

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Cash & equivalents$28.7M-11.7%
Total debt$89.3M-12.4%
Total equity$147.4M-3.8%
Total assets$282.7M-9.5%

Cash flow

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Operating cash flow$7.2M-6.9%
CapEx$565.0K+428%
Free cash flow$6.6M-13.0%

Valuation

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Market cap$620.47M+14.5%
Enterprise value$681.12M+11.4%
P/E19.5×+1.6×
P/S1.3×0.0×

Profitability

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Gross margin35.9%-3.0pp
Operating margin8.7%0.0pp
Net margin6.6%-0.4pp
FCF margin6.7%-4.5pp

Returns & leverage

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Return on equity21.2%+1.5pp
Debt / equity0.6×-0.1×
Current ratio2.3×-0.6×

Where this comes from

Reported directly by Karat Packaging in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Karat Packaging’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Karat Packaging's business segments — marketing expense?
Karat Packaging (KRT) reported business segments — marketing expense of $1.35M in Q1 2026.
How has Karat Packaging's business segments — marketing expense changed year-over-year?
Karat Packaging's business segments — marketing expense decreased by 11.3% year-over-year, from $1.52M to $1.35M.
What is the long-term trend for Karat Packaging's business segments — marketing expense?
Over 2 years (2023 to 2025), Karat Packaging's business segments — marketing expense has grown at a 8.0% compound annual growth rate (CAGR), from $4.87M to $5.68M.
What does business segments — marketing expense mean?
This represents the costs incurred for advertising, promotional activities, and brand-building efforts specifically targeted at the segment's product lines. It is a key driver of customer acquisition and market share growth. Investors monitor this to evaluate the effectiveness of the company's sales strategy and its ability to maintain competitive positioning.