Business Segments · Marketing expense
Studios — Marketing expense
Warner Bros. Discovery, Inc. Studios — Marketing expense increased by 129.2% to $275.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 9.1%, from $252.00M to $275.00M. Over 3 years (FY 2022 to FY 2025), Studios — Marketing expense shows an upward trend with a 18.1% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher marketing spend is typically intended to drive higher revenue, but excessive spend relative to revenue can hurt margins.
Detailed definition
Expenditures related to the promotion, advertising, and marketing of content produced or distributed by the studios segm...
Peer comparison
Key performance indicator for assessing the efficiency of content distribution and audience acquisition.
Metric ID:
wbd_segment_studios_marketing_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $161.75M | $161.75M | $161.75M | $161.75M | $317.00M | $317.00M | $317.00M | $317.00M | $289.00M | $268.00M | $309.00M | $198.00M | $252.00M | $363.00M | $331.00M | $120.00M | $275.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +96.0% | +0.0% | +0.0% | +0.0% | -8.8% | -7.3% | +15.3% | -35.9% | +27.3% | +44.0% | -8.8% | -63.7% | +129.2% |
| YoY Change | — | — | — | — | +96.0% | +96.0% | +96.0% | +96.0% | -8.8% | -15.5% | -2.5% | -37.5% | -12.8% | +35.4% | +7.1% | -39.4% | +9.1% |
Range$120.00M – $363.00M
CAGR+14.2%
Avg YoY Growth+24.5%
Median YoY Growth+7.1%
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Frequently Asked Questions
- What is Warner Bros. Discovery, Inc.'s studios — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported studios — marketing expense of $275.00M in Q1 2026.
- How has Warner Bros. Discovery, Inc.'s studios — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s studios — marketing expense increased by 9.1% year-over-year, from $252.00M to $275.00M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s studios — marketing expense?
- Over 3 years (2022 to 2025), Warner Bros. Discovery, Inc.'s studios — marketing expense has grown at a 18.1% compound annual growth rate (CAGR), from $647.00M to $1.07B.
- What does studios — marketing expense mean?
- Total spending on advertising and promoting movies and shows from the studios division.