How has Schering-Plough's business segments — marketing expense changed year-over-year?

Schering-Plough's business segments — marketing expense increased by 389.3% year-over-year, from $51.25K to $250.75K.

What does business segments — marketing expense mean?

Expenditures related to market research, brand awareness, and commercial preparation activities for the segment's products. This reflects the company's investment in preparing for market entry and physician education.

Schering-Plough SGP Business Segments — Marketing expense

Similar metrics at other companies

BYNDReporting Segment — Marketing expenses

$5.63M-53.4%

KRT

KRTReportable Segment — Marketing expense

$1.35M-11.3%

TEADReporting Segment — Marketing and advertising expenses

$5.36M+21.0%

UTZReportable Segment — Marketing Expense

$6.2M+34.8%

BBWIReportable Segment — Marketing Expense

$51M+4.1%

ARLOReportable Segment — Marketing expenditure

$5.08M+19.4%

Other financials

Income statement

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Operating income-$15.4M-108%

Net income-$13.8M-56.6%

EPS (diluted)-$0.69+82.6%

Balance sheet

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Cash & equivalents$238.9M+312%

Total debt$1.6M—

Total equity$250.1M+463%

Total assets$258.4M—

Cash flow

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Operating cash flow-$13.5M-65.2%

CapEx$676.0K+312%

Free cash flow-$14.2M-70.0%

Valuation

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Market cap$744.23M-23.4%

Enterprise value$506.93M—

Returns & leverage

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Return on equity-34.3%—

Debt / equity0×—

Current ratio38×—

Where this comes from

Reported directly by Schering-Plough in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Schering-Plough’s 10-K, filed March 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Schering-Plough's business segments — marketing expense?: Schering-Plough (SGP) reported business segments — marketing expense of $250.75K in Q4 2025.
How has Schering-Plough's business segments — marketing expense changed year-over-year?: Schering-Plough's business segments — marketing expense increased by 389.3% year-over-year, from $51.25K to $250.75K.
What does business segments — marketing expense mean?: Expenditures related to market research, brand awareness, and commercial preparation activities for the segment's products. This reflects the company's investment in preparing for market entry and physician education.