Utz Brands UTZ Business Segments — Marketing Expense
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Where this comes from
Reported directly by Utz Brands in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Utz Brands’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Utz Brands's business segments — marketing expense?
- Utz Brands (UTZ) reported business segments — marketing expense of $6.2M in Q1 2026.
- How has Utz Brands's business segments — marketing expense changed year-over-year?
- Utz Brands's business segments — marketing expense increased by 34.8% year-over-year, from $4.6M to $6.2M.
- What is the long-term trend for Utz Brands's business segments — marketing expense?
- Over 3 years (2022 to 2025), Utz Brands's business segments — marketing expense has grown at a 36.6% compound annual growth rate (CAGR), from $10.04M to $25.6M.
- What does business segments — marketing expense mean?
- Represents the investment in advertising, brand promotion, and consumer engagement activities designed to drive sales and maintain brand equity. This metric is vital for evaluating the company's strategy for market share growth and brand visibility.