What is PVH's licensing segment — marketing expense?

PVH (PVH) reported licensing segment — marketing expense of $0 in Q1 2026.

What does licensing segment — marketing expense mean?

Includes the costs incurred by the licensing segment to promote and maintain the visibility of the licensed brands. This expenditure is essential for sustaining brand equity and ensuring the continued demand for the company's intellectual property in the global marketplace.

PVH PVH Licensing Segment — Marketing Expense

Other segment segments

Corporate and other

$43M—

EMEA Segment

$35.5M—

Americas Segment

$21.2M—

APAC Segment

$15.3M—

Similar metrics at other companies

SHOOLicensing — Less: Other segment items

$26K-52.7%

MBLYAll Other Segments — Sales & Marketing

$2M-33.3%

SHOOLicensing — Less: Salaries and related expense

$233K-14.3%

NBT

NBTBAll Other Segments — Marketing Expense

$3K+200%

PRMBReportable Segment — Marketing expense

$43.3M-2.3%

MUSAMarketing — Interest Expense

$2M+5.3%

Other financials

Income statement

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Revenue$2.0B+2.1%

Gross profit$1.2B+2.1%

Operating income$124.3M+137%

Net income$88.0M+296%

EPS (diluted)$1.90+316%

Balance sheet

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Cash & equivalents$592.5M+210%

Total debt$4.2B+30.9%

Total equity$4.9B+6.0%

Total assets$11.3B+6.3%

Cash flow

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Operating cash flow-$46.5M+34.9%

CapEx$39.5M+47.9%

Free cash flow-$86.0M+12.3%

Valuation

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Market cap$3.38B+6.7%

Profitability

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Gross margin57.5%-1.3pp

Operating margin7.6%+4.9pp

Net margin3.9%-4.3pp

FCF margin6.1%-0.8pp

Returns & leverage

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Return on equity6.7%-7.1pp

Debt / equity0.9×+0.2×

Current ratio1.7×+0.6×

Where this comes from

Reported directly by PVH in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: PVH’s 10-Q, filed June 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PVH's licensing segment — marketing expense?: PVH (PVH) reported licensing segment — marketing expense of $0 in Q1 2026.
What does licensing segment — marketing expense mean?: Includes the costs incurred by the licensing segment to promote and maintain the visibility of the licensed brands. This expenditure is essential for sustaining brand equity and ensuring the continued demand for the company's intellectual property in the global marketplace.