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NBT Bancorp NBTB All Other Segments — Marketing Expense
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Where this comes from
Reported directly by NBT Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: NBT Bancorp’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:04 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001140361-26-031820
| (In thousands, except per share data) | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Professional fees and outside services | 5,662 | 5,021 | 11,216 | 9,973 |
| Office supplies and postage | 2,060 | 1,871 | 4,227 | 3,813 |
| FDIC assessment | 1,984 | 1,820 | 3,994 | 3,514 |
| Marketing | 937 | 974 | 1,855 | 2,112 |
| Amortization of intangible assets | 3,191 | 3,042 | 6,539 | 5,153 |
| Loan collection and other real estate owned, net | 544 | 489 | 1,154 | 1,148 |
| Acquisition expenses | - | 17,180 | - | 18,401 |
| Other | 6,731 | 8,216 | 13,077 | 14,440 |
Item 1. FINANCIAL STATEMENTS (Unaudited) FINANCIAL STATEMENTS
FAQ
- What is NBT Bancorp's all other segments — marketing expense?
- NBT Bancorp (NBTB) reported all other segments — marketing expense of $6K in Q2 2026.
- How has NBT Bancorp's all other segments — marketing expense changed year-over-year?
- NBT Bancorp's all other segments — marketing expense increased by 500.0% year-over-year, from $1K to $6K.
- What does all other segments — marketing expense mean?
- Represents the total expenditure on advertising, promotional campaigns, and brand awareness initiatives specifically targeted by the segment. This metric indicates the level of investment in customer acquisition and market positioning.
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