What is NBT Bancorp's all other segments — marketing expense?

NBT Bancorp (NBTB) reported all other segments — marketing expense of $3K in Q1 2026.

How has NBT Bancorp's all other segments — marketing expense changed year-over-year?

NBT Bancorp's all other segments — marketing expense increased by 200.0% year-over-year, from $1K to $3K.

What does all other segments — marketing expense mean?

Represents the total expenditure on advertising, promotional campaigns, and brand awareness initiatives specifically targeted by the segment. This metric indicates the level of investment in customer acquisition and market positioning.

NBT Bancorp NBTB All Other Segments — Marketing Expense

Other segment segments

Banking

$892K-20.2%

Retirement Plan Administration

$23K+21.1%

Similar metrics at other companies

MBLYAll Other Segments — Sales & Marketing

$2M-33.3%

CMPRAll Other Businesses — Advertising Expense

$9.5M+13.1%

MNSTAll Other Segments — Sales & Marketing

$40K-64.6%

GHC

GHCReportable Segment, Aggregation before Other Operating Segment — Advertising and Marketing Expense

$19.43M+1.1%

FOURReportable Segment — Marketing and Advertising Expense

$11M+57.1%

PAGOther — Advertising expenses

$600K+100%

Other financials

Income statement

See full

Revenue$184.5M+19.3%

Net income$51.1M+39.2%

EPS (diluted)$0.98+27.3%

Balance sheet

See full

Cash & equivalents$716.1M+182%

Total debt$117.8M+37.6%

Total equity$1.9B+22.3%

Total assets$16.2B+16.9%

Cash flow

See full

Operating cash flow$53.0M+26.3%

CapEx$4.4M+19.5%

Free cash flow$48.6M+26.9%

Valuation

See full

Market cap$2.5B+9.7%

Enterprise value$1.9B-12.6%

P/E13.6×-2.3×

P/S3.4×-0.4×

Profitability

See full

Net margin25.3%+1.0pp

FCF margin31.5%+0.9pp

Returns & leverage

See full

Return on equity10.6%+1.0pp

Debt / equity0.1×0.0×

Where this comes from

Reported directly by NBT Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: NBT Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

Ask your AI about NBT Bancorp's all other segments — marketing expense.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI

Claude

Questions, answered.

What is NBT Bancorp's all other segments — marketing expense?: NBT Bancorp (NBTB) reported all other segments — marketing expense of $3K in Q1 2026.
How has NBT Bancorp's all other segments — marketing expense changed year-over-year?: NBT Bancorp's all other segments — marketing expense increased by 200.0% year-over-year, from $1K to $3K.
What does all other segments — marketing expense mean?: Represents the total expenditure on advertising, promotional campaigns, and brand awareness initiatives specifically targeted by the segment. This metric indicates the level of investment in customer acquisition and market positioning.