What is PVH's EMEA segment — marketing expense?

PVH (PVH) reported EMEA segment — marketing expense of $35.5M in Q1 2026.

How has PVH's EMEA segment — marketing expense changed year-over-year?

PVH's EMEA segment — marketing expense increased by 25.4% year-over-year, from $28.3M to $35.5M.

What does EMEA segment — marketing expense mean?

Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand-building activities specifically for the EMEA market. This metric indicates the level of investment required to maintain brand visibility and competitive positioning against regional rivals. It is a key lever for management to drive top-line growth and customer acquisition within the segment.

PVH (PVH) EMEA Segment — Marketing Expense

Screener

Other segment segments

Corporate and other

$43M—

Americas Segment

$21.2M—

APAC Segment

$15.3M—

Licensing Segment

$0—

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Other financials

Income statement

See full

Revenue$2.0B+2.1%

Gross profit$1.2B+2.1%

Operating income$124.3M+137%

Net income$88.0M+296%

EPS (diluted)$1.90+316%

Balance sheet

See full

Cash & equivalents$592.5M+210%

Total debt$4.2B+30.9%

Total equity$4.9B+6.0%

Total assets$11.3B+6.3%

Cash flow

See full

Operating cash flow-$46.5M+34.9%

CapEx$39.5M+47.9%

Free cash flow-$86.0M+12.3%

Valuation

See full

Market cap$3.99B+11.1%

Enterprise value$7.61B-0.1%

P/E14.7×+4.4×

P/S0.4×0.0×

Profitability

See full

Gross margin57.5%-1.3pp

Operating margin7.6%+4.9pp

Net margin3.9%-4.3pp

FCF margin6.1%-0.8pp

Returns & leverage

See full

Return on equity6.7%-7.1pp

Debt / equity0.9×+0.2×

Current ratio1.7×+0.6×

Where this comes from

Reported directly by PVH in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: PVH’s 10-Q, filed June 5, 2026.

Filed: Jun 5, 2026, 11:11 AM EDT
Fiscal quarter: Q1 FY2026
Calendar quarter: Q2 2026
Accession: 0000078239-26-000040

(In millions)	Thirteen Weeks Ended / 5/3/2026 / EMEA	Thirteen Weeks Ended / 5/3/2026 / Americas	Thirteen Weeks Ended / 5/3/2026 / APAC	Thirteen Weeks Ended / 5/3/2026 / Licensing	Thirteen Weeks Ended / 5/3/2026 / Total
Revenue	$946.1	$602.9	$387.0	$89.1	$2,025.1
Cost of goods sold (1)	(396.2)	(337.1)	(105.6)	—	(838.9)
Marketing expenses (excluding an additional $43.0 included in Corporate and other) (1)	(35.5)	(21.2)	(15.3)	—	(72.0)
Other segment items (3)	(362.0)	(193.7)	(176.7)	(14.2)	(746.6)
Segment income before interest and taxes	$152.4	$50.9	$89.4	$74.9	$367.6
Corporate and other (including $43.0 of marketing expenses) (4)					(236.4)
Restructuring and other items (5)					(6.9)
Income before interest and taxes					$124.3

ITEM 1 - FINANCIAL STATEMENTS

FAQ

What is PVH's EMEA segment — marketing expense?: PVH (PVH) reported EMEA segment — marketing expense of $35.5M in Q1 2026.
How has PVH's EMEA segment — marketing expense changed year-over-year?: PVH's EMEA segment — marketing expense increased by 25.4% year-over-year, from $28.3M to $35.5M.
What does EMEA segment — marketing expense mean?: Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand-building activities specifically for the EMEA market. This metric indicates the level of investment required to maintain brand visibility and competitive positioning against regional rivals. It is a key lever for management to drive top-line growth and customer acquisition within the segment.