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PVH PVH EMEA Segment — Marketing Expense

Other segment segments

Corporate and other
$43M—
Americas Segment
$21.2M—
APAC Segment
$15.3M—
Licensing Segment
$0—

Similar metrics at other companies

Under Armour logo
UAAEMEA — Marketing Expense
$24.85M-8.0%
Molson Coors Beverage Company logo
TAPEMEA&APAC — Sales & Marketing
$49.9M+3.1%
TFX
TFXEMEA — Selling, general and administrative expenses
$50.42M+80.4%
Columbia Sportswear Company logo
COLMEMEA — Selling, general and administrative expenses
$42.06M+30.9%
Insight Enterprises logo
NSITEMEA — Significant selling and administrative expenses
$72.04M+21.4%
Under Armour logo
UAAEMEA — Other segment expenses
$223.77M+2.4%

Other financials

Income statement

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Revenue$2.0B+2.1%
Gross profit$1.2B+2.1%
Operating income$124.3M+137%
Net income$88.0M+296%
EPS (diluted)$1.90+316%

Balance sheet

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Cash & equivalents$592.5M+210%
Total debt$4.2B+30.9%
Total equity$4.9B+6.0%
Total assets$11.3B+6.3%

Cash flow

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Operating cash flow-$46.5M+34.9%
CapEx$39.5M+47.9%
Free cash flow-$86.0M+12.3%

Valuation

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Market cap$3.38B+6.7%

Profitability

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Gross margin57.5%-1.3pp
Operating margin7.6%+4.9pp
Net margin3.9%-4.3pp
FCF margin6.1%-0.8pp

Returns & leverage

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Return on equity6.7%-7.1pp
Debt / equity0.9×+0.2×
Current ratio1.7×+0.6×

Where this comes from

Reported directly by PVH in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: PVH’s 10-Q, filed June 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PVH's EMEA segment — marketing expense?
PVH (PVH) reported EMEA segment — marketing expense of $35.5M in Q1 2026.
How has PVH's EMEA segment — marketing expense changed year-over-year?
PVH's EMEA segment — marketing expense increased by 25.4% year-over-year, from $28.3M to $35.5M.
What does EMEA segment — marketing expense mean?
Reflects the total expenditure dedicated to advertising, promotional campaigns, and brand-building activities specifically for the EMEA market. This metric indicates the level of investment required to maintain brand visibility and competitive positioning against regional rivals. It is a key lever for management to drive top-line growth and customer acquisition within the segment.