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Under Armour UAA EMEA — Marketing Expense
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Where this comes from
Reported directly by Under Armour in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Under Armour’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 9:21 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001336917-26-000111
| Line item | North America | EMEA | Asia-Pacific | Latin America | Total Reportable Segments | Corporate Other | Total |
|---|---|---|---|---|---|---|---|
| Net revenues | $609,777 | $278,680 | $152,586 | $58,754 | $1,099,797 | $(1,870) | $1,097,927 |
| Less: | |||||||
| Marketing and advertising costs | 54,549 | 37,596 | 21,503 | 2,460 | 116,108 | 14,064 | 130,172 |
| Other segment expenses(1) | 384,287 | 212,908 | 118,557 | 47,330 | 763,082 | 157,934 | 921,016 |
| Total operating income (loss) | $170,941 | $28,176 | $12,526 | $8,964 | $220,607 | $(173,868) | $46,739 |
| Interest income (expense), net | (10,645) | ||||||
| Other income (expense), net | (7,013) | ||||||
| Income (loss) before income taxes | $29,081 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Under Armour's EMEA — marketing expense?
- Under Armour (UAA) reported EMEA — marketing expense of $37.6M in Q2 2026.
- How has Under Armour's EMEA — marketing expense changed year-over-year?
- Under Armour's EMEA — marketing expense increased by 95.4% year-over-year, from $19.24M to $37.6M.
- What is the long-term trend for Under Armour's EMEA — marketing expense?
- Over 3 years (2023 to 2026), Under Armour's EMEA — marketing expense has grown at a 9.1% compound annual growth rate (CAGR), from $95.47M to $123.92M.
- What does EMEA — marketing expense mean?
- Includes all costs related to advertising, brand promotion, and athlete sponsorships specifically targeted at the EMEA market. This metric demonstrates the level of investment dedicated to driving brand awareness and consumer engagement in the region.
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