Under Armour UAA EMEA — Marketing Expense

Other geography segments

Similar metrics at other companies

PVHEMEA Segment — Marketing Expense

$35.5M+25.4%

TAPEMEA&APAC — Sales & Marketing

$49.9M+3.1%

COLMEMEA — Selling, general and administrative expenses

$42.06M+30.9%

TFX

TFXEMEA — Selling, general and administrative expenses

$50.42M+80.4%

KOEMEA — Selling, general and administrative expenses

$984M+18.1%

TFX

TFXEMEA — Research and development expenses

$24.5M+257%

Questions, answered.

What is Under Armour's EMEA — marketing expense?

Under Armour (UAA) reported EMEA — marketing expense of $24.85M in Q1 2026.

How has Under Armour's EMEA — marketing expense changed year-over-year?

Under Armour's EMEA — marketing expense decreased by 8.0% year-over-year, from $27.01M to $24.85M.

What is the long-term trend for Under Armour's EMEA — marketing expense?

Over 3 years (2023 to 2026), Under Armour's EMEA — marketing expense has grown at a 9.1% compound annual growth rate (CAGR), from $95.47M to $123.92M.

What does EMEA — marketing expense mean?

Includes all costs related to advertising, brand promotion, and athlete sponsorships specifically targeted at the EMEA market. This metric demonstrates the level of investment dedicated to driving brand awareness and consumer engagement in the region.