Screener
Under Armour UAA North America — Marketing Expense
Other geography segments
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Under Armour in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Under Armour’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 9:21 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001336917-26-000111
| Line item | North America | EMEA | Asia-Pacific | Latin America | Total Reportable Segments | Corporate Other | Total |
|---|---|---|---|---|---|---|---|
| Net revenues | $609,777 | $278,680 | $152,586 | $58,754 | $1,099,797 | $(1,870) | $1,097,927 |
| Less: | |||||||
| Marketing and advertising costs | 54,549 | 37,596 | 21,503 | 2,460 | 116,108 | 14,064 | 130,172 |
| Other segment expenses(1) | 384,287 | 212,908 | 118,557 | 47,330 | 763,082 | 157,934 | 921,016 |
| Total operating income (loss) | $170,941 | $28,176 | $12,526 | $8,964 | $220,607 | $(173,868) | $46,739 |
| Interest income (expense), net | (10,645) | ||||||
| Other income (expense), net | (7,013) | ||||||
| Income (loss) before income taxes | $29,081 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Under Armour's north america — marketing expense?
- Under Armour (UAA) reported north america — marketing expense of $54.55M in Q2 2026.
- How has Under Armour's north america — marketing expense changed year-over-year?
- Under Armour's north america — marketing expense increased by 14.2% year-over-year, from $47.76M to $54.55M.
- What is the long-term trend for Under Armour's north america — marketing expense?
- Over 3 years (2023 to 2026), Under Armour's north america — marketing expense has grown at a -11.1% compound annual growth rate (CAGR), from $303.04M to $212.68M.
- What does north america — marketing expense mean?
- Tracks the total expenditure dedicated to advertising, brand promotion, and marketing campaigns within the North American segment. This investment is intended to drive brand awareness, customer acquisition, and sales volume. Analyzing this expense relative to revenue helps assess the efficiency of the company's regional marketing strategy.
Ask your AI about Under Armour's north america — marketing expense.
Connect your AI assistant and compare segments, right in your chat.
Connect your AI
Claude