Under Armour UAA North America — Marketing Expense

Other geography segments

Similar metrics at other companies

MATNorth America — Advertising and promotion expenses

$48.45M+25.6%

PVHAmericas Segment — Marketing Expense

$21.2M-9.4%

TAPAmericas — Sales & Marketing

$229M-3.7%

MATNorth America — Operating Expenses

$440.65M+7.9%

AAPLAmericas — Sales & Marketing

$2.61B+6.5%

KONorth America — Selling, general and administrative expenses

$951M+4.0%

Questions, answered.

What is Under Armour's north america — marketing expense?

Under Armour (UAA) reported north america — marketing expense of $40.48M in Q1 2026.

How has Under Armour's north america — marketing expense changed year-over-year?

Under Armour's north america — marketing expense decreased by 37.5% year-over-year, from $64.79M to $40.48M.

What is the long-term trend for Under Armour's north america — marketing expense?

Over 3 years (2023 to 2026), Under Armour's north america — marketing expense has grown at a -11.1% compound annual growth rate (CAGR), from $303.04M to $212.68M.

What does north america — marketing expense mean?

Tracks the total expenditure dedicated to advertising, brand promotion, and marketing campaigns within the North American segment. This investment is intended to drive brand awareness, customer acquisition, and sales volume. Analyzing this expense relative to revenue helps assess the efficiency of the company's regional marketing strategy.