Under Armour UAA Asia-Pacific — Marketing Expense
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Where this comes from
Reported directly by Under Armour in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Under Armour’s 10-K, filed May 19, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Under Armour's asia-pacific — marketing expense?
- Under Armour (UAA) reported asia-pacific — marketing expense of $16.55M in Q1 2026.
- How has Under Armour's asia-pacific — marketing expense changed year-over-year?
- Under Armour's asia-pacific — marketing expense increased by 7.4% year-over-year, from $15.41M to $16.55M.
- What is the long-term trend for Under Armour's asia-pacific — marketing expense?
- Over 3 years (2023 to 2026), Under Armour's asia-pacific — marketing expense has grown at a -10.5% compound annual growth rate (CAGR), from $107.25M to $76.97M.
- What does asia-pacific — marketing expense mean?
- This metric tracks the total investment in advertising, brand promotion, and athlete sponsorships specifically targeted at the Asia-Pacific consumer base. It reflects the company's commitment to driving brand awareness and customer acquisition in this competitive market.