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Under Armour UAA Asia-Pacific — Marketing Expense
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Where this comes from
Reported directly by Under Armour in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Under Armour’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 9:21 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001336917-26-000111
| Line item | North America | EMEA | Asia-Pacific | Latin America | Total Reportable Segments | Corporate Other | Total |
|---|---|---|---|---|---|---|---|
| Net revenues | $609,777 | $278,680 | $152,586 | $58,754 | $1,099,797 | $(1,870) | $1,097,927 |
| Less: | |||||||
| Marketing and advertising costs | 54,549 | 37,596 | 21,503 | 2,460 | 116,108 | 14,064 | 130,172 |
| Other segment expenses(1) | 384,287 | 212,908 | 118,557 | 47,330 | 763,082 | 157,934 | 921,016 |
| Total operating income (loss) | $170,941 | $28,176 | $12,526 | $8,964 | $220,607 | $(173,868) | $46,739 |
| Interest income (expense), net | (10,645) | ||||||
| Other income (expense), net | (7,013) | ||||||
| Income (loss) before income taxes | $29,081 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Under Armour's asia-pacific — marketing expense?
- Under Armour (UAA) reported asia-pacific — marketing expense of $21.5M in Q2 2026.
- How has Under Armour's asia-pacific — marketing expense changed year-over-year?
- Under Armour's asia-pacific — marketing expense increased by 8.8% year-over-year, from $19.76M to $21.5M.
- What is the long-term trend for Under Armour's asia-pacific — marketing expense?
- Over 3 years (2023 to 2026), Under Armour's asia-pacific — marketing expense has grown at a -10.5% compound annual growth rate (CAGR), from $107.25M to $76.97M.
- What does asia-pacific — marketing expense mean?
- This metric tracks the total investment in advertising, brand promotion, and athlete sponsorships specifically targeted at the Asia-Pacific consumer base. It reflects the company's commitment to driving brand awareness and customer acquisition in this competitive market.
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