Transact Technologies TACT Transact — Marketing Expense

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Questions, answered.

What is Transact Technologies's transact — marketing expense?

Transact Technologies (TACT) reported transact — marketing expense of $163K in Q1 2026.

How has Transact Technologies's transact — marketing expense changed year-over-year?

Transact Technologies's transact — marketing expense decreased by 33.2% year-over-year, from $244K to $163K.

What is the long-term trend for Transact Technologies's transact — marketing expense?

Over 2 years (2023 to 2025), Transact Technologies's transact — marketing expense has grown at a -24.3% compound annual growth rate (CAGR), from $1.72M to $983K.

What does transact — marketing expense mean?

This captures the total expenditure dedicated to advertising, promotional campaigns, and brand-building activities aimed at driving customer acquisition and retention for the segment. It is a critical lever for assessing the segment's investment in market positioning and future revenue growth.