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Bath & Body Works BBWI Reportable Segment — Marketing Expense
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Where this comes from
Reported directly by Bath & Body Works in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Bath & Body Works’s 10-Q, filed May 27, 2026.
- Filed
- May 27, 2026, 4:22 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000701985-26-000014
| Line item | First Quarter / 2026 | First Quarter / 2025 |
|---|---|---|
| Adjusted Cost of Goods Sold | (521) | (509) |
| Buying and Occupancy | (269) | (269) |
| Adjusted Selling Expenses | (256) | (256) |
| Adjusted Marketing Expenses | (51) | (49) |
| Adjusted General and Administrative Expenses | (130) | (132) |
| Adjusted Operating Income | 151 | 209 |
| Interchange Fee Settlements (a) | 88 | — |
| Business Transformation Activities (b) | (8) | — |
Item 1. Financial Statements
FAQ
- What is Bath & Body Works's reportable segment — marketing expense?
- Bath & Body Works (BBWI) reported reportable segment — marketing expense of $51M in Q1 2026.
- How has Bath & Body Works's reportable segment — marketing expense changed year-over-year?
- Bath & Body Works's reportable segment — marketing expense increased by 4.1% year-over-year, from $49M to $51M.
- What is the long-term trend for Bath & Body Works's reportable segment — marketing expense?
- Over 3 years (2022 to 2025), Bath & Body Works's reportable segment — marketing expense has grown at a 13.2% compound annual growth rate (CAGR), from $175M to $254M.
- What does reportable segment — marketing expense mean?
- This represents the total expenditure on advertising, promotional campaigns, and brand-building activities designed to drive customer traffic and sales. It reflects the company's investment in customer acquisition and retention strategies. Investors analyze this to determine the effectiveness of marketing spend in supporting revenue growth.
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