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PVH PVH Americas Segment — Marketing Expense

Other segment segments

Corporate and other
$43M—
EMEA Segment
$35.5M—
APAC Segment
$15.3M—
Licensing Segment
$0—

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UAALatin America — Marketing Expense
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MATNorth America — Advertising and promotion expenses
$48.45M+25.6%

Other financials

Income statement

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Revenue$2.0B+2.1%
Gross profit$1.2B+2.1%
Operating income$124.3M+137%
Net income$88.0M+296%
EPS (diluted)$1.90+316%

Balance sheet

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Cash & equivalents$592.5M+210%
Total debt$4.2B+30.9%
Total equity$4.9B+6.0%
Total assets$11.3B+6.3%

Cash flow

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Operating cash flow-$46.5M+34.9%
CapEx$39.5M+47.9%
Free cash flow-$86.0M+12.3%

Valuation

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Market cap$3.38B+6.7%

Profitability

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Gross margin57.5%-1.3pp
Operating margin7.6%+4.9pp
Net margin3.9%-4.3pp
FCF margin6.1%-0.8pp

Returns & leverage

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Return on equity6.7%-7.1pp
Debt / equity0.9×+0.2×
Current ratio1.7×+0.6×

Where this comes from

Reported directly by PVH in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: PVH’s 10-Q, filed June 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PVH's americas segment — marketing expense?
PVH (PVH) reported americas segment — marketing expense of $21.2M in Q1 2026.
How has PVH's americas segment — marketing expense changed year-over-year?
PVH's americas segment — marketing expense decreased by 9.4% year-over-year, from $23.4M to $21.2M.
What does americas segment — marketing expense mean?
Tracks the total expenditure dedicated to advertising, brand promotion, and consumer outreach within the Americas segment. This investment is intended to drive brand awareness and support long-term revenue growth for key fashion categories. Analyzing this expense relative to revenue helps evaluate the return on investment for regional marketing campaigns.