Groupon, Inc. GRPN North America — Marketing Expense

Other segment segments

Similar metrics at other companies

UAANorth America — Marketing Expense

$40.48M-37.5%

MATNorth America — Advertising and promotion expenses

$48.45M+25.6%

MATNorth America — Operating Expenses

$440.65M+7.9%

PVHAmericas Segment — Marketing Expense

$21.2M-9.4%

SSD

SSDNorth America — Selling expense

$39.73M-3.3%

MGNorth America — Selling, general and administrative expenses

$21.51M+3.7%

Questions, answered.

What is Groupon, Inc.'s north america — marketing expense?

Groupon, Inc. (GRPN) reported north america — marketing expense of $26.92M in Q1 2026.

How has Groupon, Inc.'s north america — marketing expense changed year-over-year?

Groupon, Inc.'s north america — marketing expense increased by 1.7% year-over-year, from $26.47M to $26.92M.

What is the long-term trend for Groupon, Inc.'s north america — marketing expense?

Over 4 years (2021 to 2025), Groupon, Inc.'s north america — marketing expense has grown at a -1.9% compound annual growth rate (CAGR), from $138.03M to $127.61M.

What does north america — marketing expense mean?

The aggregate cost of all marketing and promotional activities deployed to support the North America segment's business objectives. It is a key indicator of the segment's customer acquisition strategy and the cost-to-revenue efficiency of its growth initiatives.