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Groupon, Inc. GRPN North America — Marketing Expense
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Where this comes from
Reported directly by Groupon, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Groupon, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:11 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054304
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Marketing | ||||
| Online marketing | 31,516 | 31,933 | 56,898 | 57,860 |
| Other segment items (marketing) (2) | 2,312 | 1,227 | 3,851 | 1,775 |
| Total marketing | 33,828 | 33,160 | 60,749 | 59,635 |
| Segment contribution profit | $54,939 | $58,272 | $109,941 | $114,669 |
| International | ||||
| Revenue | $26,461 | $25,706 | $53,748 | $51,780 |
| Cost of revenue |
Item 1. Financial Statements and Supplementary Data (unaudited)
FAQ
- What is Groupon, Inc.'s north america — marketing expense?
- Groupon, Inc. (GRPN) reported north america — marketing expense of $33.83M in Q2 2026.
- How has Groupon, Inc.'s north america — marketing expense changed year-over-year?
- Groupon, Inc.'s north america — marketing expense increased by 2.0% year-over-year, from $33.16M to $33.83M.
- What is the long-term trend for Groupon, Inc.'s north america — marketing expense?
- Over 4 years (2021 to 2025), Groupon, Inc.'s north america — marketing expense has grown at a -1.9% compound annual growth rate (CAGR), from $138.03M to $127.61M.
- What does north america — marketing expense mean?
- The aggregate cost of all marketing and promotional activities deployed to support the North America segment's business objectives. It is a key indicator of the segment's customer acquisition strategy and the cost-to-revenue efficiency of its growth initiatives.
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