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Groupon, Inc. GRPN International — Marketing Expense
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Where this comes from
Reported directly by Groupon, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Groupon, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:11 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054304
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Marketing | ||||
| Online marketing | 8,492 | 7,434 | 16,336 | 14,535 |
| Other segment items (marketing) (2) | 945 | 805 | 2,513 | 1,666 |
| Total marketing | 9,437 | 8,239 | 18,849 | 16,201 |
| Segment contribution profit | $15,188 | $14,755 | $29,902 | $30,219 |
| Total | ||||
| Total contribution profit for the reportable segments | $70,127 | $73,027 | $139,843 | $144,888 |
| Selling, general and administrative | 67,683 | 70,669 | 140,711 | 140,509 |
Item 1. Financial Statements and Supplementary Data (unaudited)
FAQ
- What is Groupon, Inc.'s international — marketing expense?
- Groupon, Inc. (GRPN) reported international — marketing expense of $9.44M in Q2 2026.
- How has Groupon, Inc.'s international — marketing expense changed year-over-year?
- Groupon, Inc.'s international — marketing expense increased by 14.5% year-over-year, from $8.24M to $9.44M.
- What is the long-term trend for Groupon, Inc.'s international — marketing expense?
- Over 4 years (2021 to 2025), Groupon, Inc.'s international — marketing expense has grown at a -6.8% compound annual growth rate (CAGR), from $50.76M to $38.25M.
- What does international — marketing expense mean?
- The aggregate expenditure dedicated to promoting the company's brand and services within the international segment. It serves as a key indicator of the investment intensity required to maintain or grow market share in international territories.
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