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Groupon, Inc. GRPN International — Marketing Expense

Other segment segments

North America
$26.92M+1.7%

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Other financials

Income statement

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Revenue$117.2M0.0%
Gross profit$113.1M+1.9%
Operating income$5.9M+169%
Net income-$12.6M+39.6%
EPS (diluted)-$0.52-37.7%

Balance sheet

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Cash & equivalents$255.1M-2.1%
Total debt$314.2M+4,878%
Total equity-$62.6M-238%
Total assets$595.9M-2.0%

Cash flow

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Operating cash flow-$10.0M-45,164%
CapEx$3.6M-4.8%
Free cash flow-$13.5M-260%

Valuation

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Market cap$869.07M-40.1%
Enterprise value$928.16M-22.4%
P/S1.7×-1.2×

Profitability

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Gross margin90.8%+0.6pp
Operating margin4.7%+3.0pp
Net margin-15.1%+2.2pp
FCF margin8%-2.4pp

Returns & leverage

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Return on equity-155.9%
Debt / equity0.2×0.0×
Current ratio0.8×-0.1×

Where this comes from

Reported directly by Groupon, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Groupon, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Groupon, Inc.'s international — marketing expense?
Groupon, Inc. (GRPN) reported international — marketing expense of $9.41M in Q1 2026.
How has Groupon, Inc.'s international — marketing expense changed year-over-year?
Groupon, Inc.'s international — marketing expense increased by 18.2% year-over-year, from $7.96M to $9.41M.
What is the long-term trend for Groupon, Inc.'s international — marketing expense?
Over 4 years (2021 to 2025), Groupon, Inc.'s international — marketing expense has grown at a -6.8% compound annual growth rate (CAGR), from $50.76M to $38.25M.
What does international — marketing expense mean?
The aggregate expenditure dedicated to promoting the company's brand and services within the international segment. It serves as a key indicator of the investment intensity required to maintain or grow market share in international territories.