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TripAdvisor TRIP Experiences — Marketing Expense
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: TripAdvisor’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 7:05 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-336693
| Line item | Three months ended June 30, 2026 / Experiences (1) | Three months ended June 30, 2026 / Hotels and Other (1) (2) | Three months ended June 30, 2026 / Corporate &Eliminations | Total |
|---|---|---|---|---|
| Revenue | $278.6 | $163.3 | — | $441.9 |
| Less: (3) | ||||
| Cost of sales (4) | 27.5 | 5.5 | — | 33.0 |
| Marketing | 170.7 | 44.7 | — | 215.4 |
| Personnel (exclusive of stock-based compensation as shown separately below) | 37.1 | 45.3 | — | 82.4 |
| Technology | 7.9 | 13.7 | — | 21.6 |
| General and administrative (5) | 4.6 | 8.5 | — | 13.1 |
| Adjusted EBITDA | 30.8 | 45.6 | — | 76.4 |
Item 1. Unaudited Condensed Consolidated Financial Statements
FAQ
- What is TripAdvisor's experiences — marketing expense?
- TripAdvisor (TRIP) reported experiences — marketing expense of $170.7M in Q2 2026.
- How has TripAdvisor's experiences — marketing expense changed year-over-year?
- TripAdvisor's experiences — marketing expense increased by 12.2% year-over-year, from $152.1M to $170.7M.
- What does experiences — marketing expense mean?
- This captures the total expenditure on advertising, performance marketing, and brand awareness campaigns specifically allocated to the experiences segment. It reflects the investment required to acquire new customers and drive booking volume through various digital channels. Analyzing this relative to revenue helps evaluate the efficiency of customer acquisition strategies.
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