TripAdvisor TRIP Experiences — Marketing Expense
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: TripAdvisor’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is TripAdvisor's experiences — marketing expense?
- TripAdvisor (TRIP) reported experiences — marketing expense of $118.7M in Q1 2026.
- How has TripAdvisor's experiences — marketing expense changed year-over-year?
- TripAdvisor's experiences — marketing expense increased by 11.8% year-over-year, from $106.2M to $118.7M.
- What does experiences — marketing expense mean?
- This captures the total expenditure on advertising, performance marketing, and brand awareness campaigns specifically allocated to the experiences segment. It reflects the investment required to acquire new customers and drive booking volume through various digital channels. Analyzing this relative to revenue helps evaluate the efficiency of customer acquisition strategies.