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Under Armour UAA Latin America — Marketing Expense
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Where this comes from
Reported directly by Under Armour in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Under Armour’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 9:21 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001336917-26-000111
| Line item | North America | EMEA | Asia-Pacific | Latin America | Total Reportable Segments | Corporate Other | Total |
|---|---|---|---|---|---|---|---|
| Net revenues | $609,777 | $278,680 | $152,586 | $58,754 | $1,099,797 | $(1,870) | $1,097,927 |
| Less: | |||||||
| Marketing and advertising costs | 54,549 | 37,596 | 21,503 | 2,460 | 116,108 | 14,064 | 130,172 |
| Other segment expenses(1) | 384,287 | 212,908 | 118,557 | 47,330 | 763,082 | 157,934 | 921,016 |
| Total operating income (loss) | $170,941 | $28,176 | $12,526 | $8,964 | $220,607 | $(173,868) | $46,739 |
| Interest income (expense), net | (10,645) | ||||||
| Other income (expense), net | (7,013) | ||||||
| Income (loss) before income taxes | $29,081 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Under Armour's latin america — marketing expense?
- Under Armour (UAA) reported latin america — marketing expense of $2.46M in Q2 2026.
- How has Under Armour's latin america — marketing expense changed year-over-year?
- Under Armour's latin america — marketing expense increased by 81.7% year-over-year, from $1.35M to $2.46M.
- What is the long-term trend for Under Armour's latin america — marketing expense?
- Over 3 years (2023 to 2026), Under Armour's latin america — marketing expense has grown at a -2.8% compound annual growth rate (CAGR), from $10.32M to $9.49M.
- What does latin america — marketing expense mean?
- This metric tracks the total expenditure dedicated to advertising, brand promotion, and consumer engagement activities specifically within the Latin American market. It reflects the company's investment in driving brand awareness and customer acquisition in this region. Analyzing this expense relative to revenue helps assess the efficiency of regional marketing spend and the company's commitment to competitive positioning.
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