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Under Armour UAA Latin America — Marketing Expense

Other geography segments

North America
$40.48M-37.5%
EMEA
$24.85M-8.0%
Asia-Pacific
$16.55M+7.4%

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Other financials

Income statement

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Revenue$1.2B-0.8%
Gross profit$492.0M-10.7%
Operating income-$33.7M+53.2%
Net income-$43.4M+35.7%
EPS (diluted)-$0.10+37.5%

Balance sheet

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Cash & equivalents$309.2M-40.0%
Total debt$1.9B+49.3%
Total equity$1.4B-25.2%
Total assets$4.4B+2.7%

Cash flow

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Operating cash flow-$332.2M-64.3%
CapEx$15.1M-47.6%
Free cash flow-$347.3M-50.3%

Valuation

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Market cap$2.46B-6.3%
Enterprise value$4.09B+19.5%
P/S0.5×0.0×

Profitability

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Gross margin45.5%-2.4pp
Operating margin-3.3%-0.3pp
Net margin-10%-27.8pp
FCF margin-3.3%-0.7pp

Returns & leverage

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Return on equity-30%-59.6pp
Debt / equity1.4×+0.7×
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Under Armour in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Under Armour’s 10-K, filed May 19, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Under Armour's latin america — marketing expense?
Under Armour (UAA) reported latin america — marketing expense of $925K in Q1 2026.
How has Under Armour's latin america — marketing expense changed year-over-year?
Under Armour's latin america — marketing expense decreased by 37.6% year-over-year, from $1.48M to $925K.
What is the long-term trend for Under Armour's latin america — marketing expense?
Over 3 years (2023 to 2026), Under Armour's latin america — marketing expense has grown at a -2.8% compound annual growth rate (CAGR), from $10.32M to $9.49M.
What does latin america — marketing expense mean?
This metric tracks the total expenditure dedicated to advertising, brand promotion, and consumer engagement activities specifically within the Latin American market. It reflects the company's investment in driving brand awareness and customer acquisition in this region. Analyzing this expense relative to revenue helps assess the efficiency of regional marketing spend and the company's commitment to competitive positioning.