What is PVH's APAC segment — marketing expense?

PVH (PVH) reported APAC segment — marketing expense of $15.3M in Q1 2026.

How has PVH's APAC segment — marketing expense changed year-over-year?

PVH's APAC segment — marketing expense increased by 62.8% year-over-year, from $9.4M to $15.3M.

What does APAC segment — marketing expense mean?

Captures the total investment in advertising, brand promotion, and customer acquisition activities specifically allocated to the Asia Pacific segment. This spending is intended to drive brand awareness and support long-term revenue growth. Analyzing this relative to revenue helps determine the effectiveness of regional marketing strategies.

PVH PVH APAC Segment — Marketing Expense

Other segment segments

Corporate and other

$43M—

EMEA Segment

$35.5M—

Americas Segment

$21.2M—

Licensing Segment

$0—

Similar metrics at other companies

UAAAsia-Pacific — Marketing Expense

$16.55M+7.4%

AAPLRest of Asia Pacific — Sales & Marketing

$378M+12.8%

TAPEMEA&APAC — Sales & Marketing

$49.9M+3.1%

WDFCAsia-Pacific — Advertising and sales promotion

$1.43M+9.0%

NSITAPAC — Significant selling and administrative expenses

$18.04M+74.1%

JCIAPAC — Selling, general and administrative expenses

$135M0.0%

Other financials

Income statement

See full

Revenue$2.0B+2.1%

Gross profit$1.2B+2.1%

Operating income$124.3M+137%

Net income$88.0M+296%

EPS (diluted)$1.90+316%

Balance sheet

See full

Cash & equivalents$592.5M+210%

Total debt$4.2B+30.9%

Total equity$4.9B+6.0%

Total assets$11.3B+6.3%

Cash flow

See full

Operating cash flow-$46.5M+34.9%

CapEx$39.5M+47.9%

Free cash flow-$86.0M+12.3%

Valuation

See full

Market cap$3.38B+6.7%

Profitability

See full

Gross margin57.5%-1.3pp

Operating margin7.6%+4.9pp

Net margin3.9%-4.3pp

FCF margin6.1%-0.8pp

Returns & leverage

See full

Return on equity6.7%-7.1pp

Debt / equity0.9×+0.2×

Current ratio1.7×+0.6×

Where this comes from

Reported directly by PVH in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: PVH’s 10-Q, filed June 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PVH's APAC segment — marketing expense?: PVH (PVH) reported APAC segment — marketing expense of $15.3M in Q1 2026.
How has PVH's APAC segment — marketing expense changed year-over-year?: PVH's APAC segment — marketing expense increased by 62.8% year-over-year, from $9.4M to $15.3M.
What does APAC segment — marketing expense mean?: Captures the total investment in advertising, brand promotion, and customer acquisition activities specifically allocated to the Asia Pacific segment. This spending is intended to drive brand awareness and support long-term revenue growth. Analyzing this relative to revenue helps determine the effectiveness of regional marketing strategies.