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AvePoint, Inc. AVPT Business Segments — Marketing Expense
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Where this comes from
Reported directly by AvePoint, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: AvePoint, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:11 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001437749-26-026267
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue: | $124,495 | $102,018 | $241,737 | $195,082 |
| Less: | ||||
| People expenses | 66,453 | 54,936 | 129,489 | 107,743 |
| Stock-based compensation | 9,572 | 11,143 | 16,842 | 20,763 |
| Cloud and server hosting services expenses | 14,543 | 10,712 | 27,926 | 20,194 |
| Marketing expenses | 4,959 | 3,687 | 8,926 | 7,813 |
| Other segment items (1) | 1,398 | 18,647 | 15,734 | 32,110 |
| Net income | $27,570 | $2,893 | $42,820 | $6,459 |
Item 1
FAQ
- What is AvePoint, Inc.'s business segments — marketing expense?
- AvePoint, Inc. (AVPT) reported business segments — marketing expense of $4.96M in Q2 2026.
- What does business segments — marketing expense mean?
- This represents the costs incurred for advertising, lead generation, brand awareness, and other promotional activities specifically attributable to the primary business segment. It measures the investment made to acquire new customers and expand market share within the digital workplace and SaaS management space. Evaluating this expense relative to revenue growth provides insight into the effectiveness of the company's go-to-market strategy.
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