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Asure Software ASUR Advertising

Advertising at other companies

Paycom Software logo
Paycom SoftwarePAYC
$31.38M+45.4%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%

Other financials

Income statement

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Revenue$42.8M+22.7%
Gross profit$30.5M+23.8%
Operating income$2.3M+216%
Net income$625.0K+126%
EPS (diluted)$0.02+122%

Balance sheet

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Cash & equivalents$150.5M-24.4%
Total debt$75.6M+289%
Total equity$200.1M+1.2%
Total assets$518.7M+4.0%

Cash flow

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Operating cash flow$2.7M+35.7%
CapEx$218.0K+13.5%
Free cash flow$2.5M+38.1%

Valuation

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Market cap$227.73M-13.2%
Enterprise value$152.81M+16.3%
P/S1.6×+0.1×

Profitability

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Gross margin68.6%-4.2pp
Operating margin-10.4%-11.0pp
Net margin-10.5%+130pp
FCF margin7.9%—

Returns & leverage

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Return on equity-5.5%-1.0pp
Debt / equity0.4×+0.3×
Current ratio1.1×0.0×

Where this comes from

Reported directly by Asure Software in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Asure Software’s 10-K, filed February 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Asure Software's advertising?
Asure Software (ASUR) reported advertising of $498.25K in Q4 2025.
How has Asure Software's advertising changed year-over-year?
Asure Software's advertising increased by 0.1% year-over-year, from $497.75K to $498.25K.
What is the long-term trend for Asure Software's advertising?
Over 4 years (2021 to 2025), Asure Software's advertising has grown at a 107.3% compound annual growth rate (CAGR), from $108K to $1.99M.
What does advertising mean?
The total expenditure incurred for marketing, promotional campaigns, and brand awareness activities. This metric helps investors evaluate the company's investment in customer acquisition and its effectiveness in driving top-line growth.