Skip to content
OpenCapital
Get started

Paycom Software PAYC Advertising

Advertising at other companies

Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
ALH
Alliance Laundry Holdings Inc.ALH
$4M+13.5%
CHE
ChemedCHE
$22.04M+21.3%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%
Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%

Other financials

Income statement

See full
Revenue$571.9M+7.8%
Gross profit$484.6M+8.7%
Operating income$210.2M+13.6%
Net income$155.7M+11.7%
EPS (diluted)$3.04+22.6%

Balance sheet

See full
Cash & equivalents$153.9M-70.4%
Total debt$763.6M+837%
Total equity$811.7M-52.7%
Total assets$4.8B+5.4%

Cash flow

See full
Operating cash flow$213.8M+17.2%
CapEx$31.2M-17.2%
Free cash flow$182.6M+26.1%

Valuation

See full
Market cap$5.82B-47.2%
Enterprise value$6.43B-40.0%
P/E12.4×-15.6×
P/S2.8×-3.0×

Profitability

See full
Gross margin83.4%+1.2pp
Operating margin28.3%+0.4pp
Net margin22.4%+1.8pp
FCF margin21.3%+1.2pp

Returns & leverage

See full
Return on equity37.1%+12.2pp
Debt / equity0.9×+0.9×
Current ratio1.1×-0.1×

Where this comes from

Reported directly by Paycom Software in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Paycom Software’s 10-K, filed February 19, 2026, on SEC EDGAR. View the filing →

Ask your AI about Paycom Software's advertising.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Paycom Software's advertising?
Paycom Software (PAYC) reported advertising of $31.38M in Q4 2025.
How has Paycom Software's advertising changed year-over-year?
Paycom Software's advertising increased by 45.4% year-over-year, from $21.58M to $31.38M.
What is the long-term trend for Paycom Software's advertising?
Over 4 years (2021 to 2025), Paycom Software's advertising has grown at a 15.1% compound annual growth rate (CAGR), from $71.6M to $125.5M.
What does advertising mean?
The total costs incurred for promotional activities, media placements, and marketing campaigns designed to acquire or retain customers. This metric reflects the company's investment in brand awareness and customer acquisition strategies. Monitoring this helps evaluate the efficiency of marketing spend relative to revenue growth.