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Valvoline VVV Advertising

Advertising at other companies

Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
ALH
Alliance Laundry Holdings Inc.ALH
$4M+13.5%
CHE
ChemedCHE
$22.04M+21.3%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%
Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%

Segments

By segment

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Reportable Segment$21.1M+20.6%

Other financials

Income statement

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Revenue$503.8M+25.0%
Gross profit$187.0M+24.3%
Operating income$86.0M+28.6%
Net income$44.8M+19.1%
EPS (diluted)$0.35+20.7%

Balance sheet

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Cash & equivalents$84.7M+36.0%
Total debt$2.1B+47.7%
Total equity$353.1M+42.0%
Total assets$3.4B+39.5%

Cash flow

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Operating cash flow$95.4M+102%
CapEx$57.8M+11.6%
Free cash flow$37.6M+917%

Valuation

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Market cap$4.86B-3.1%
Enterprise value$6.83B+8.8%
P/E51.9×+33.2×
P/S2.6×-0.4×

Profitability

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Gross margin38.5%+0.2pp
Operating margin15.3%-10.9pp
Net margin5%-10.9pp
FCF margin5.4%+4.0pp

Returns & leverage

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Return on equity31.1%-142pp
Debt / equity5.8×+0.2×
Current ratio0.7×0.0×

Where this comes from

Reported directly by Valvoline in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Valvoline’s 10-K, filed November 21, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Valvoline's advertising?
Valvoline (VVV) reported advertising of $18.58M in Q3 2025.
How has Valvoline's advertising changed year-over-year?
Valvoline's advertising increased by 7.1% year-over-year, from $17.35M to $18.58M.
What is the long-term trend for Valvoline's advertising?
Over 4 years (2021 to 2025), Valvoline's advertising has grown at a 11.5% compound annual growth rate (CAGR), from $48.1M to $74.3M.
What does advertising mean?
Represents the total expenditure incurred for marketing, advertising, and promotional activities aimed at building brand awareness and driving customer acquisition. This investment is critical for maintaining market position and supporting long-term revenue growth.