Valvoline VVV Advertising
Advertising at other companies
Segments
By segment
Other financials
Where this comes from
Reported directly by Valvoline in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Valvoline’s 10-K, filed November 21, 2025.
- Filed
- Nov 21, 2025
- Fiscal year
- FY2025
- Accession
- 0001674910-25-000135
Cost of sales are expensed as incurred and include product and materials, labor and benefits, and other service delivery costs, including store operating, occupancy, and depreciation expenses. The Company records certain milestone-related product costs when probable and reasonably estimable. Selling, general and administrative expenses are recognized as incurred and include sales and marketing costs, advertising, customer support, and other corporate and administrative costs. Advertising costs were $74.3 million in fiscal 2025, $69.4 million in fiscal 2024 and $60.5 million in fiscal 2023.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
FAQ
- What is Valvoline's advertising?
- Valvoline (VVV) reported advertising of $18.58M in Q3 2025.
- How has Valvoline's advertising changed year-over-year?
- Valvoline's advertising increased by 7.1% year-over-year, from $17.35M to $18.58M.
- What is the long-term trend for Valvoline's advertising?
- Over 4 years (2021 to 2025), Valvoline's advertising has grown at a 11.5% compound annual growth rate (CAGR), from $48.1M to $74.3M.
- What does advertising mean?
- Represents the total expenditure incurred for marketing, advertising, and promotional activities aimed at building brand awareness and driving customer acquisition. This investment is critical for maintaining market position and supporting long-term revenue growth.
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